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New report on how to nudge businesses toward greener decisions

Heuristics and biases do not only assert their influences in matters of public policy.

Sustainability in businesses is an area that is particularly liable to suffer from biased decision making, since it often involves choosing between alternatives with payoffs that aren’t salient and outcomes that lie beyond the bottom line.

We have already written about how defaults at the working place may have surprisingly large impacts on the environment and how this easily can be changed.

Now the Network for Business Sustainability (NBS) has made sustainable decision-making a bit easier. In a new report a team of theorists thoroughly evaluate different scenarios where heuristics and biases might make an impact on managers ability to choose between different strategies for sustainability as well as suggest different tools to help remedy the process.

You can download the report at


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