A diagnostic approach to behaviour change

At iNudgeyou, we are working proactively to create behaviour change through nudging, behavioural design and behavioural insights. We do this with a systematic approach that is firmly founded in applied behavioural science. 

We help our clients and collaboratoers identify behavioural problems, understand the psychological causes of the problems, and develop appropriate solutions that ensures lasting behavioural changes.

A diagnostic approach to behaviour change

At iNudgeyou, we are working proactively to create behaviour change through nudging, behavioural design and behavioural insights. We do this with a systematic approach that is firmly founded in applied behavioural science.

We help our clients and collaboratoers identify behavioural problems, understand the psychological causes of the problems, and develop appropriate solutions that ensures lasting behavioural changes.

 

A diagnostic approach to behaviour change

At iNudgeyou, we are working proactively to create behavioural change through nudging, behavioural design and behavioural insights. We do this with a systematic approach that is firmly founded in applied behavioural science.

We help our clients and collaboratoers identify behavioural problems, understand the psychological causes of the problems, and develop appropriate solutions that ensures lasting behavioural changes.

Could A Nudge Improve Safety At Railway Platforms?

What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would likely counter the accidents by means of automatic doors, only granting access when the train has arrived. A recent study from Japan, however, reveals that a potential solution might be found elsewhere on the platform....
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Action Choreography Pt. 2: How We Got The World’s Largest Aircraft To Take Off On Time

The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action choreography to make the boarding procedure more effective, so Emirates could get the world’s largest passenger aircraft – Airbus A80 – to take off on time. In the last blogpost (RET LINK TIL NY URL) we introduced the term...
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Action Choreography Pt. 1: The Reason Why You Should Know The Term Action Choreography

What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the principle of behavioural architecture that binds these three things together, we first have to take a look at the three fundamental questions of behavioural change. The 3 Fundamental Questions Since we introduced nudging to...
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New Experiment: Just A Simple Trick Can Nudge You To Eat Healthier

Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake. Many of us are struggling to stay on the narrow path of healthy choices. At work, at meetings, and in the car on the way home we are constantly tempted to snack a little bit – to kill boredom, to have a good time, or to...
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We Nudged Danish Companies To Report Their Tax Returns On Time In 2016

In the last 6 years iNudgeyou has worked with agencies and ministries to integrate nudging in communication and treatment procedures, in order to lighten the administrative burden for all the involved parties. In 2016 the Danish tax agency SKAT asked us if we wanted to conduct an experiment, with the goal of making more Danish companies register their tax returns on time. Every year all Danish...
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Could A Nudge Improve Safety At Railway Platforms?

What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would...
Read blogpost

Action Choreography Pt. 2: How We Got The World’s Largest Aircraft To Take Off On Time

The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action...
Read blogpost

Action Choreography Pt. 1: The Reason Why You Should Know The Term Action Choreography

What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the...
Read blogpost

New Experiment: Just A Simple Trick Can Nudge You To Eat Healthier

Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake....
Read blogpost

We Nudged Danish Companies To Report Their Tax Returns On Time In 2016

In the last 6 years iNudgeyou has worked with agencies and ministries to integrate nudging in communication and treatment procedures, in order to lighten the administrative...
Read blogpost

Selected clients and collaborators

Contact

iNudgeyou
The Applied Behavioural Scrience Group

Kompagnistræde 7A, st. tv.
1208 Copenhagen K
Denmark

info@inudgeyou.com

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