Are you working to change human behaviour? We are, and we have been for a while now. In this 3-day course, we want to share the procedure of identifying problematic behaviour and devise solutions that match them. If you want to become better at understanding behaviour change and create solutions that guide people to do what’s in their best interest, then this is the course for you. Here you will learn about our diagnosis tool AIMS©, that we developed to differentiate between behavioural problems. We will also teach you about our process tool BASIC©, that we created to guide the development and test of new nudges. These tools are the product of our sustained devotion to applied behavioural science.
The course answered many of the questions about nudging that had long been left largely/inadequately unaddressed by popular science books and academic articles; the paramount being how to actually go about applying nudging.
Ashleigh Woodend, PhD student at Erasmus University College
This course is for professionals that work with or is dependent on human behaviour in regard to citizen-, customer- or employee behaviour. The participants could work in finance, public policy, marketing, education or HR management, but also in other related fields where human behaviour is the key to success. We have previously had the pleasure of teaching practitioners focused on sustainable behaviour, communication, health, and public policy among other fields. All have left with a new perspective on behaviour change.
What is nudging really? And what can it be used for? The first part of the course will give you the complete answers.
Nudging is based on psychological insights into human behaviour and choices. Here you will learn to understand the barriers that keep us from doing what’s in our best interest, and how they can be removed in order to create a choice environment that allows for beneficial behaviour change.
In the international nudge course we will use examples from our own work to show you how nudging can be applied in real-world contexts and be tested properly. Among other this we will show you how we used nudging to:
Increase the response rate of letters with 35 %
Help citizens change behaviour without using prohibition or special offers
Interact with the target group exactly when and where they make important decisions.
This will help you get a realistic view on what it takes to facilitate behaviour change, and how much can be achieved.
Pelle Guldborg Hansen, CE of iNudgeyou, Behavioural Scientist at Roskilde University, Chairman of the Danish Nudging Network and founder of TEN – The European Nudge Network.
Mia Simone Malthesen, Managing Director of iNudgeyou, M.Sc. in Economics
The course takes places at The Royal Library in an inspiring room overlooking the Copenhagen Harbour.
Food and beverages will be served throughout the course days by the local restaurant søren k, a Scandinavian themed eatery with a mention in the Michelin Guide.
– We have previously educated people from these companies, amongst others. –