Masterclass in Nudging

3-day course in Copenhagen, Denmark

NEXT MASTERCLASS

Oct 30 – Nov 1, 2017
The Royal Library, Copenhagen, Denmark

€ 1 450 ex. VAT

The Masterclass in Nudging is a 3-day training course developed and organized by iNudgeyou.

Nudging is a concept in behavioural science, and is an effective way to influence people’s behaviour, without restricting freedom of choice. The application of nudging in the world is increasing steadily, both within the private and public sector.

If you want to become better at understanding human behaviour and create solutions that guide people to do what’s in their best interest, then this is the course for you.

At our course Masterclass in nudging, you will get knowledge and training in how to identify problematic behaviour and devise solutions that match them. In other words, how to apply nudging.

We will give you a thorough presentation to our diagnostic tool, AIMS©, and our processes tool BASIC©, that we have developed and use every day in our own work. These tools are the product of our sustained devotion to applied behavioural science. By using these tools, you will more effectively detect the behaviour problem, develop an appropriate nudge-solution and finally, implement and test the efficiency of your intervention.

Our aim with the Masterclass in nudging, is that you get a get a scientific foundation for understanding behaviour and how to effectively change it. You will be introduced to the most up-to-date knowledge about applied behavioural science, including examples of how nudging works in real life settings

WHAT DO I GET OUT OF THE COURSE?

 

  • Already before the course starts you will receive preparation materials, which will make the learning experience at the course more effective. 
  • Insights into core concepts within nudging and behavioural science. 
  • Knowledge of the psychological theory underpinning nudging.  
  • Knowledge and hands-on experience of BASIC© – a diagnostic framework developed by iNudgeyou, for developing effective nudges.
  • In depth knowledge of AIMS© – a tool developed by iNudgeyou, for diagnosing behavioural problems and for identifying an appropriate nudge-solution.
  • Knowledge of essiental tools, such as behavioural reduction, process charts and hotspot analysis, for identifying the relevant contexts for interventions.
  • Knowledge of how nudging can be applied in a wide range of real-world contexts and how the effect of a nudge can be tested properly. 
  • Knowledge of the ethics of nudging and when nudging can be considered as manipulation.
  • The course is thaught by skilled lecturers, who are educated in behavioural science and who work with nudging and applied behavioural science on a daily basis at one of the leading nudge units in the world. 
  • A course diploma showing the knowledge and skills you have learned at the course. 

Course Content

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What is nudging?

What is nudging and what can it be used for? Nudging is the systematic and evidence-based development and implementation of nudges in creating behaviour change. In particular, nudging relies heavily on theories and methodology from behavioural economics as well as cognitive and social psychology, using microeconomic decision theory as a baseline. The first part of the masterclass will give you the complete answers on what nudging is, and the difference between a nudge and nudging.

BASIC©

BASIC©, is a strategic process tool developed by iNudgeyou, that you can use to work diagnostically when applying behavioural science, with the aim of developing, testing and implementing nudges for real world contexts. The framework consists of five phases:

  1. Behavioural mapping
  2. Analysis
  3. Solution concept
  4. Intervention
  5. Continuation

BASIC© is a systematic framework which allows you to identify the exact behaviour you would like to change, diagnose the behavioural problem, find an appropriate nudge solution and finally how to test and measure the effect of the selected nudge. In other words, all fundamental phases when working with behaviour change through nudging.

AIMS©

AIMS©, is a diagnostic tool developed by iNudgeyou, that you can use to differentiate between behavioural problems, and to more effectively identify an appropriate nudge-solution. AIMS© is part of the Analysis-phase in BASIC©. The model is divided into four categories of behavioural problems:

  • Attention
  • Information processing
  • Motives
  • Self-regulation

The main advantage of using this diagnostic approach is that you actually develop a nudge solution that matches the identified behavioural problem. AIMS© is both used as a screening tool to identify the cause of the behavioural problem (diagnosis) and as a solution tool to develop nudges that fit the behavioural problem. At the course, you will get training on how to use this diagnostic tool.

The ethics of nudging

When can nudging be considered as manipulation? In the final part of the course we will discuss one of the most common worries – that the science of nudging will be used by potentially biased policy makers to manipulate citizens against their own will.

Applied nudging

Throughout the course, you will be presented to many different cases, both from our own work and the work of others, to show you how nudging can be applied in a wide range of real-world contexts and how it can be tested properly.

You will for instance hear more about how we nudged smokers at Copenhagen Airport, with the purpose of decreasing the amount of people who smoked in the non-smoking areas.  Over a period of 3 months we observed, analysed and mapped the behaviour of over 3 000 smokers. The selected nudge solution, which was mainly based on so called ‘implementation intentions’, lead to a reduction of more than 50 % of the amount of people who smoked in the non-smoking areas.

You will also hear more about how we together with The Danish Tax Authority, nudged companies to report their taxes on time, how we implemented a nudge-experiment in 48 supermarkets all over Denmark, with the purpose of increasing the sales of vegetables, amongst many other examples on effective nudge-interventions.

By presenting examples from our own work and the work of others, you will get a better understanding of what it takes to facilitate behaviour change, and how much can be achieved.

NEXT MASTERCLASS
Oct 30 – Nov 1 2017
The Royal Library, Copenhagen, Denmark

€ 1 450 ex. VAT

COURSE BROCHURE

Submit a request and we will send you the course brochure.

NEXT MASTERCLASS
Oct 30 – Nov 1 2017
The Royal Library, Copenhagen, Denmark

€ 1450 ex. VAT

We have not yet opened up for the course registration.

Testimonials

“The Masterclass in Nudging has given me an insight in the necessary tools to start discussing and implementing nudging activities in my organisation, responsible for health care and public transport for almost two million inhabitants. I also had a really good time.”

Tomas Ekberg

Chief Analyst, Region Västra Götaland, Sweden

MASTERCLASS IN DANISH

D. 6 – 8. nov. 2017 afholder vi dette kursus i København på dansk.

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Lecturers

Pelle Guldborg Hansen
CE of iNudgeyou

Pelle is a behavioural scientist at Roskilde University. Pelle has many years of experience with working with applied behavioural science, within a wide range of areas. Moreover, he is the Director of ISSP, chairman of the Danish Nudging Network and the co-founder of TEN – The European Nudge Network.

Mia Simone Malthesen
Managing Director of iNudgeyou

Mia holds a Masters degree in Economics and works primarily within the public sector. Mia has, amongst others worked together with the Danish Competition and Consumer Authority, The Danish Business Authority, The Danish Customs and Tax Administration and The Danish Agency for Labour Market and Recruitment.

Evelina Gunnarsson
Reseacher at iNudgeyou

Evelina holds a Masters degree in Economics and works primarily with applied behavioural science within the public sector. Evelina has, amongst others worked together with the Danish Competition and Consumer Authority and The Danish Customs and Tax Administration. Moreover, Evelina is responsible for The Swedish Nudging Network and has a great interest for sustainability.

Location & Catering

The Royal Library

The course is held at the beauitiful Royal Library, with amazing views of Copenhagen habour.

søren k

We aknowledge that a high quality course only get better with good food. That is why every day have lunch at søren k –  The Royal Library’s award-winning restaurant.

Course Materials

Course material

At the course you will get exclusive course material, that will mke the learning experience more effective. Additionally you will get all the material that you need, such as a notebook and a pen, which means that you do not have to bring anything with you.

Lecturers

Pelle Guldborg Hansen
Chief Executive of iNudgeyou

Pelle is a behavioural scientist at Roskilde University. Pelle has many years of experience with working with applied behavioural science, within a wide range of areas. Moreover, he is the Director of ISSP, chairman of the Danish Nudging Network and the co-founder of TEN – The European Nudge Network.

Mia Simone Malthesen
Managing Director of iNudgeyou

Mia holds a Masters degree in Economics and works primarily within the public sector. Mia has, amongst others worked together with the Danish Competition and Consumer Authority, The Danish Business Authority, The Danish Customs and Tax Administration and The Danish Agency for Labour Market and Recruitment.

Evelina Gunnarsson
Reseacher at iNudgeyou

Evelina holds a Masters degree in Economics and works primarily with applied behavioural science within the public sector. Evelina has, amongst others worked together with the Danish Competition and Consumer Authority and The Danish Customs and Tax Administration. Moreover, Evelina is responsible for The Swedish Nudging Network and has a great interest for sustainability.

Location, Catering & Course Materials

The Royal Library in Copenhagen

The course is held at the beauitiful Royal Library, with amazing views of Copenhagen habour. 

søren k

We aknowledge that a high quality course only get better with good food. That is why every day we have lunch at søren k –  The Royal Library’s award winning restaurant.

Course material

At the course you will get exclusive course material, that will make the learning experience more effective. Additionally you will get all the material that you need, such as a notebook and a pen, which means that you do not have to bring anything with you.

Do you have any questions?

If you have any questions regarding the Masterclass in Nudging please do not hesitate to reach out to us. Evelina will answer any questions you might have.

evelina@inudgeyou.com

Do you have any questions?

If you have any questions regargding the Masterclass in Nudging please do not hesitate to reach out to us. Evelina will answer any questions you might have.

evelina@inudgeyou.com

We have previously had the pleasure of teaching employees from these organizations 

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