by iNudgeyou | Jan 8, 2016 | English post
This summer the debate once again raged in Denmark on what, if any, responsibility retail business has with regards to the increasingly unhealthy dietary habits of consumers. Like in other countries, a main area of public disagreement has been whether we as consumers...
by iNudgeyou | Mar 24, 2015 | English post
Not unlike potential organ donors, business employees showed a higher response rate when prompted to make a choice about their registry status. Why did a simple pop-up window have a substantial effect? The most famous prompt in the nudge literature is possibly that...
by iNudgeyou | Mar 24, 2015 | English post
When we tested a bunch of Danish CEOs on whiskey pricing, the real question was whether they could resist the so-called anchoring bias. So, how well did they do? Typically in a field experiment, our aim at iNudgeYou is to observe and map the behaviors of regular...
by iNudgeyou | May 28, 2014 | English post
Low voter turnout is a democratic problem that may be fixed with help from behavioral science. Here are a few insightful nudges that has proven to work. Last week the elections for the European Parliament was carried out in all countries. Though some considerations...
by iNudgeyou | Jan 20, 2014 | English post
In this blog post we review the student experiment ‘Click’, aimed at reducing unnecessary energy usage at Roskilde University by combining priming with greater salience. Living in the colder parts of the Northern hemisphere surely has its advantages. In Denmark our...
by iNudgeyou | Dec 1, 2013 | English post
Our long-term preferences can sometimes sway in the favor of immediate satisfaction, but behavioral architecture can help balance the scales. The decisions we make often concern not only our present, but also our future. This is most obvious in choices as retirement...
by iNudgeyou | Nov 17, 2013 | English post
In this post we look at financial literacy and how it corresponds with behavior. Finally, we turn to a different type of behavior, namely foraging, and see if the insights from that can explain some of the oddities in our financial behavior. The financial crisis...
