Bad Nudging At The Toilet

Bad Nudging At The Toilet

I’ve always found toilets to be fascinating. While the public square is the paradigm example of a public space – the architectural principle for auto-generating common knowledge and thus of crucial social and political importance – toilets are the paradigm example of...
Nudge Theory 3: Concerns Answered

Nudge Theory 3: Concerns Answered

New Possibilities Means New WorriesWhen Thaler and Sunstein coined the term “nudge” in 2008, the reception of this new approach to public policy seemed to have created a divide. Today, there is excitement about the possibilities of such an approach; indeed, some...
Century Old Battle Between Men And Women: Solved!

Century Old Battle Between Men And Women: Solved!

The Battle Of The BathroomSince forever couples have fought a battle over which norm to prevail in the bathroom: toilet seat up, or down?Of course, it was never a real battle. After all, women across the world won as soon as they realized the power of framing it as a...
Nudge Theory 2: Your Mind On Autopilot

Nudge Theory 2: Your Mind On Autopilot

In our last Nudge Theory blog-post we gave a brief introduction to the mechanics of the brain and concluded that decisions should be roughly understood as the products of two very different interacting systems.In this entry we’ll zoom in a bit and take you along for a...
Nudging By Descriptive Norms

Nudging By Descriptive Norms

Homo sapiens is above everything else a social animal. Not just in the sense that humans care about each other. We also orientate, evaluate and compare ourselves in the context of other people.In order to do this however, we first need to understand what other people...
Nudge Theory 1: The Mechanics Of The Brain

Nudge Theory 1: The Mechanics Of The Brain

Nudge Theory Nudge theory comprises a truly hybrid approach to influencing human behavior, rooted in the disciplines of Behavioral Economics, Psychology and Political Theory. In this post we want to take a short look at how the brain works and how the way we process...

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