by iNudgeyou | Dec 18, 2024
The Design of Everyday Things Donald Norman1988 Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not...
by iNudgeyou | Dec 18, 2024
The Undoing Project: A Friendship That Changed Our Minds Michael Lewis2016 Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers...
by iNudgeyou | Dec 18, 2024
Scarcity: Why Having Too Little Means So Much Sendhil Mullainathan, Eldar Shafir2013 In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with...
by iNudgeyou | Dec 18, 2024
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior Shlomo Benartzi, Jonah Lehrer2015 Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns...
by iNudgeyou | Dec 18, 2024
When: The Scientific Secrets of Perfect Timing Daniel H. Pink2018 Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a...
