The ‘Big Gulp Ban’  – a nudge or not?

The ‘Big Gulp Ban’ – a nudge or not?

  – Pelle Guldborg Hansen, Ph.d. ORIGINALLY PUBLISHED ONLINE: 2012. SLIGHTLY REVISED: OCTOBER 2022 Introduction  In the summer of 2012 New York mayor Michael Bloomberg suggested banning the sale of super-sized sodas and other sugary drinks more than 16 ounces at...

Nudge In Business: Mission Impossible Or Win-Win?

The nudge-doctrine is a strategy for creating smarter public solutions. However, other agents are also starting to show interest in nudge-like strategies as well.Nudge as a business strategyThe nudge-doctrine is primarily known as a strategy-label for creating smarter...

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