The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Nudge Theory 1: The Mechanics Of The Brain

Nudge Theory 1: The Mechanics Of The Brain

Nudge Theory Nudge theory comprises a truly hybrid approach to influencing human behavior, rooted in the disciplines of Behavioral Economics, Psychology and Political Theory. In this post we want to take a short look at how the brain works and how the way we process...

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Why Littering Bins Shouldn’t Be Green – But Orange!

Why Littering Bins Shouldn’t Be Green – But Orange!

Sorting Things Out We have a natural inclination to categorize and sort things. We find it psychologically gratifying to take “the-odd-one-out” and make things fit. There are good evolutionary reasons for this. It’s these basic cognitive operations that allow us to...

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Traffic Nudge: Countdown Traffic Lights

Traffic Nudge: Countdown Traffic Lights

Green man walk, Red man STOP! – but the red man not only stops you from walking, he also prevents you from thinking of much else than when the lights turn green again. Faced with the uncertainty, we all know how impatience starts to build up threatening to turn us...

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Green Nudge: Nudging Litter Into The Bin

Green Nudge: Nudging Litter Into The Bin

Individual littering behavior introduces collective harm that accumulate into significant societal costs. Could simple stickers be a great step towards a greener city?Walking through the streets of Copenhagen offers many rewarding experiences – from beautiful statues...

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