The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Nudge Theory 2: Your Mind On Autopilot

Nudge Theory 2: Your Mind On Autopilot

In our last Nudge Theory blog-post we gave a brief introduction to the mechanics of the brain and concluded that decisions should be roughly understood as the products of two very different interacting systems.In this entry we’ll zoom in a bit and take you along for a...

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Nudging By Descriptive Norms

Nudging By Descriptive Norms

Homo sapiens is above everything else a social animal. Not just in the sense that humans care about each other. We also orientate, evaluate and compare ourselves in the context of other people.In order to do this however, we first need to understand what other people...

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Nudge Theory 1: The Mechanics Of The Brain

Nudge Theory 1: The Mechanics Of The Brain

Nudge Theory Nudge theory comprises a truly hybrid approach to influencing human behavior, rooted in the disciplines of Behavioral Economics, Psychology and Political Theory. In this post we want to take a short look at how the brain works and how the way we process...

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Why Littering Bins Shouldn’t Be Green – But Orange!

Why Littering Bins Shouldn’t Be Green – But Orange!

Sorting Things Out We have a natural inclination to categorize and sort things. We find it psychologically gratifying to take “the-odd-one-out” and make things fit. There are good evolutionary reasons for this. It’s these basic cognitive operations that allow us to...

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Traffic Nudge: Countdown Traffic Lights

Traffic Nudge: Countdown Traffic Lights

Green man walk, Red man STOP! – but the red man not only stops you from walking, he also prevents you from thinking of much else than when the lights turn green again. Faced with the uncertainty, we all know how impatience starts to build up threatening to turn us...

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