The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Nudge Yourself To A Healthier Life: Plate Size

Nudge Yourself To A Healthier Life: Plate Size

This is a classic. Still, we thought that X-mas might just be the right occasion to write about Wansink’s famous study of the effect that your plate’s size has on your intake of calories.Midless EatingBrian Wansink is professor in consumer behavior and nutritional...

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Nudge In Business: Mission Impossible Or Win-Win?

The nudge-doctrine is a strategy for creating smarter public solutions. However, other agents are also starting to show interest in nudge-like strategies as well.Nudge as a business strategyThe nudge-doctrine is primarily known as a strategy-label for creating smarter...

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