The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
The Piano Stairs – Short Run Fun And Not A Nudge!

The Piano Stairs – Short Run Fun And Not A Nudge!

Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by...

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Nudging Traffic Safety By Visual Illusions

Nudging Traffic Safety By Visual Illusions

Can you count the black spots? Traffic is fast and dangerous, and often it’s fractions of a second that matters. While regulation and incentives are already in place, it’s impossible to cover any situation and keep these structures in mind all the time. Using optical...

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How To Nudge Alzheimer’s Patients At The Bus Stop

How To Nudge Alzheimer’s Patients At The Bus Stop

The fake bus-stop outside Benrath Senior Centre in Düsseldorf. It looks like an ordinary bus-stop with the tiny exception that no buses arrive. When we talk about nudging there’s a tendency to think of it in broad terms as tools and techniques that affect people in...

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Nudge Yourself To A Healthier Life: Plate Size

Nudge Yourself To A Healthier Life: Plate Size

This is a classic. Still, we thought that X-mas might just be the right occasion to write about Wansink’s famous study of the effect that your plate’s size has on your intake of calories.Midless EatingBrian Wansink is professor in consumer behavior and nutritional...

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Nudge In Business: Mission Impossible Or Win-Win?

The nudge-doctrine is a strategy for creating smarter public solutions. However, other agents are also starting to show interest in nudge-like strategies as well.Nudge as a business strategyThe nudge-doctrine is primarily known as a strategy-label for creating smarter...

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