The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Mobile Payment Methods – Too Convenient for Your Own Good?

Mobile Payment Methods – Too Convenient for Your Own Good?

Convenience in payment methods is being pushed as a major user advantage, but is it? How convenient payment methods trade long term finances for short term comfort. Last week the New York Times published an article comparing chip cards to what is known as “mobile...

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Nudging Hospital Visitors’ Hand Hygiene Compliance

Nudging Hospital Visitors’ Hand Hygiene Compliance

Hospital-acquired-infections (HAI’s) are a costly affair to patients and society as a whole. Acquiring a hospital infection creates additional suffering for the patient and it may at worst lead to death.(1) Prolonged hospitalisation due to HAI’s also represents a...

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Do Prescriptions Work Better Than Proscriptions?

Do Prescriptions Work Better Than Proscriptions?

The Challenge As in many other countries around the world Denmark a few years ago (2007) banned indoor smoking from workplaces, restaurants and other contexts potentially exposing others to second hand smoking. While the law has been a huge success in changing...

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Do Supermarkets Really Nudge Us To Eat Unhealthily?

Do Supermarkets Really Nudge Us To Eat Unhealthily?

This summer the debate once again raged in Denmark on what, if any, responsibility retail business has with regards to the increasingly unhealthy dietary habits of consumers. Like in other countries, a main area of public disagreement has been whether we as consumers...

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