The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Even Danish CEOs Can Fall Prey To Judgment Error

Even Danish CEOs Can Fall Prey To Judgment Error

When we tested a bunch of Danish CEOs on whiskey pricing, the real question was whether they could resist the so-called anchoring bias. So, how well did they do? Typically in a field experiment, our aim at iNudgeYou is to observe and map the behaviors of regular...

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Voting Behavior: Nudging Citizens To The Polls

Voting Behavior: Nudging Citizens To The Polls

Low voter turnout is a democratic problem that may be fixed with help from behavioral science. Here are a few insightful nudges that has proven to work. Last week the elections for the European Parliament was carried out in all countries. Though some considerations...

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Click: Reducing Unnecessary Energy Usage

Click: Reducing Unnecessary Energy Usage

In this blog post we review the student experiment ‘Click’, aimed at reducing unnecessary energy usage at Roskilde University by combining priming with greater salience. Living in the colder parts of the Northern hemisphere surely has its advantages. In Denmark our...

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Decisions Into The Future – Nudging Time Consistent Choices

Decisions Into The Future – Nudging Time Consistent Choices

Our long-term preferences can sometimes sway in the favor of immediate satisfaction, but behavioral architecture can help balance the scales. The decisions we make often concern not only our present, but also our future. This is most obvious in choices as retirement...

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What Financial Behavior Can Learn From Foraging

What Financial Behavior Can Learn From Foraging

In this post we look at financial literacy and how it corresponds with behavior. Finally, we turn to a different type of behavior, namely foraging, and see if the insights from that can explain some of the oddities in our financial behavior. The financial crisis...

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