The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Letter Nudge: The Power Of Handwriting

Letter Nudge: The Power Of Handwriting

An Introductory Example The Danish mortgage bank BRF-kredit has found success in getting through to customers who are having trouble with their economy. When the letters start to pile up, debtors tend to develop a certain fear of window envelopes. BRF’s tactics...

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When A Nudge Becomes A Nag

When A Nudge Becomes A Nag

When trying to nudge behavior, you have to consider who it is you are talking to. Otherwise, some nudges may easily become nags. Nudging is increasingly being viewed as an effective policy tool to combat a range of issues like climate change and the obesity...

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Nudging By The Letter

Nudging By The Letter

Background One of three operational objectives of the UK’s Financial Conduct Authority (FCA) is to secure protection for consumers and a part of this is making sure consumers receive redress following the mis-selling of financial products. In pursuit of this goal the...

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An Honest(y) Nudge – Signing At The Top

An Honest(y) Nudge – Signing At The Top

The Importance Of Honesty Research shows that honesty can be increased simply by having people sign self-declarations at the top, rather than the bottom. Any developed country rely heavily on citizens and businesses reporting accurate and correct figures in forms. A...

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