The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
What Financial Behavior Can Learn From Foraging

What Financial Behavior Can Learn From Foraging

In this post we look at financial literacy and how it corresponds with behavior. Finally, we turn to a different type of behavior, namely foraging, and see if the insights from that can explain some of the oddities in our financial behavior. The financial crisis...

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Letter Nudge: The Power Of Handwriting

Letter Nudge: The Power Of Handwriting

An Introductory Example The Danish mortgage bank BRF-kredit has found success in getting through to customers who are having trouble with their economy. When the letters start to pile up, debtors tend to develop a certain fear of window envelopes. BRF’s tactics...

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When A Nudge Becomes A Nag

When A Nudge Becomes A Nag

When trying to nudge behavior, you have to consider who it is you are talking to. Otherwise, some nudges may easily become nags.Nudging is increasingly being viewed as an effective policy tool to combat a range of issues like climate change and the obesity...

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Out Of Sight, Out Of Mind: The Invisible Price Of Electricity

Out Of Sight, Out Of Mind: The Invisible Price Of Electricity

Electricity is invisible, costly and often relies on finite resources. This post discusses three nudges making electricity consumption comprehensible and visible. With the rising economic, strategic, and environmental costs of our continued energy consumption rates...

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Nudging By The Letter

Nudging By The Letter

Background One of three operational objectives of the UK’s Financial Conduct Authority (FCA) is to secure protection for consumers and a part of this is making sure consumers receive redress following the mis-selling of financial products. In pursuit of this goal the...

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