The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
iNudgeyou Does Health Nudge Experiment On Buffet Arrangement

iNudgeyou Does Health Nudge Experiment On Buffet Arrangement

By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%. Nudging 500 CEO’s in the Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...

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7 Nudges To Avoid Adult Binge Drinking At X-mas

7 Nudges To Avoid Adult Binge Drinking At X-mas

Christmas – a time of happiness and joy, surrounded by family. The kids are playing in the snow outside. The grown ups are binge drinking at the dinner table.X-mas adult binge drinkingYes, you heard me right. “Binge drinking”: the act of drinking alcohol with the...

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Health Design Nudge: The Apple Nudge

Health Design Nudge: The Apple Nudge

During a stressful day the urge for cake, chocolate and sweets emerges. What to do? Chocolate may increase productivity but you want to eat fruit as snack. How To Prompt Fruit Consumption? In our daily collaboration with organizations, businesses and public...

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