iNudgeyou receives funding to fight the coronavirus pandemic and help with the reopening of Denmark Press release READ MORE Report published by the Danish Energy Agency on behavioural insights within the energy labelling scheme New report READ MORE Our framework BASIC has been published in new OECD report The BASIC framework READ ABOUT BASIC Join the Masterclass in Nudging and learn about the BASIC framework 3 day course in Copenhagen READ MORE Should we keep you updated on nudging and behavioural insights? Newsletter SUBSCRIBE TO NEWSLETTER

Widely used surveys on COVID-19 relevant behaviours informing policy-decisions not valid, Behavioural Science experiment shows

  How many times did you wash or sanitise your hands yesterday?  How many people did you stay near within 2 meters for more than 2 minutes yesterday? Surveys asking citizens these two questions, or very similar ones, have informed several governments policy-decisions as to whether people are adhering to official COVID-19 restrictions. In Denmark prominent political researchers, conducting...

3 Tips from Behavioural Science to Make Your Christmas Celebration One to Remember

Christmas is finally here. Thus, once again, we have gathered some tips from the behavioural science to make your Christmas celebration one to remember. Whether you are celebrating a traditional Christmas with your own family, or perhaps with your in-laws that certainly doesn’t know how to celebrate Christmas properly, we guarantee that by following our simple tips, you will be able to make a...

Using behavioural science to fight corona

The Behavioural Research unit within the Economic & Social Research Unit (ESRI) that specialises in applying behavioural science to policy and strategically works with multiple Irish government departments and state agencies has recently published a new research paper on how behavioural science can help fight the spread of the coronavirus. The paper bases its conclusions on more...

5 tips + 1 bonus tip to make your Valentine’s date one to remember

It's Valentine’s Day, which is the perfect excuse for you to invite the cute guy, or girl, from the marketing department out on a date. “Oh yes, right you are - what a brilliant idea”, you might think to yourself and decide to turn that idea into reality. Determined, you grab your phone and begin to text the cute guy or girl. But after writing your date’s name, you realise that maybe...

Nudging healthy and sustainable food choices

In recent years, it has been increasingly recognized that food choices are not only central to health, but also to global sustainability. In particular, production and consumption of meat have been linked to dying prematurely, as well as proven to be a central source of CO2 emissions responsible for ~15% of the total global CO2 emission [1] [2]. Thus, changing people’s diets from a...

Widely used surveys on COVID-19 relevant behaviours informing policy-decisions not valid, Behavioural Science experiment shows

  How many times did you wash or sanitise your hands yesterday?  How many people did you stay near within 2 meters for more than 2 minutes yesterday? Surveys asking citizens...

3 Tips from Behavioural Science to Make Your Christmas Celebration One to Remember

Christmas is finally here. Thus, once again, we have gathered some tips from the behavioural science to make your Christmas celebration one to remember. Whether you are...

Using behavioural science to fight corona

The Behavioural Research unit within the Economic & Social Research Unit (ESRI) that specialises in applying behavioural science to policy and strategically works...

5 tips + 1 bonus tip to make your Valentine’s date one to remember

It's Valentine’s Day, which is the perfect excuse for you to invite the cute guy, or girl, from the marketing department out on a date. “Oh yes, right you are - what...

Nudging healthy and sustainable food choices

In recent years, it has been increasingly recognized that food choices are not only central to health, but also to global sustainability. In particular, production...

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