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Should we keep you updated on nudging and behavioural insights?

Press release

Nudge My Tour – A new project applying Behavioural Science to Turism Flows Management

Report

Report published by the Danish Energy Agency on Behavioural insights within the energy labelling

The BASIC framework

Our framework
BASIC has been published
in new OECD report

3 day course in Copenhagen

Join the Masterclass in Nudging and learn about the BASIC framework

Press release

iNudgeyou receives funding to fight the coronavirus pandemic and help with the reopening of Denmark

Self-Reported Survey Data: Fast & Reliable, or Imprecise & Risky?

Human beings are creatures of habit. Ours days have a particular rhythm to them, and behaviours we exhibit today are generally indicative of how we behaved yesterday and will behave tomorrow. Yet for how routine our lives can be, behavioural research conducted the last 50 years has found that people tend to struggle when asked to recall specific details about their day-to-day life.   For...

New Field Experiment: How to Nudge Hospital Visitors

With the onset of the COVID-19 pandemic in late 2019, early 2020, much of the world’s behaviour seemed to change overnight. Social distancing guidelines were published, quarantines advised, and mask mandates implemented as the public adjusted to the new reality of life with a novel, deadly virus.   One aspect of COVID-19 prevention, however, was not something foreign to the general populace....

Widely used surveys on COVID-19 relevant behaviours informing policy-decisions not valid, Behavioural Science experiment shows

  How many times did you wash or sanitise your hands yesterday?  How many people did you stay near within 2 meters for more than 2 minutes yesterday? Surveys asking citizens these two questions, or very similar ones, have informed several governments policy-decisions as to whether people are adhering to official COVID-19 restrictions. In Denmark prominent political researchers, conducting...

3 Tips from Behavioural Science to Make Your Christmas Celebration One to Remember

Christmas is finally here. Thus, once again, we have gathered some tips from the behavioural science to make your Christmas celebration one to remember. Whether you are celebrating a traditional Christmas with your own family, or perhaps with your in-laws that certainly doesn’t know how to celebrate Christmas properly, we guarantee that by following our simple tips, you will be able to make a...

Using behavioural science to fight corona

The Behavioural Research unit within the Economic & Social Research Unit (ESRI) that specialises in applying behavioural science to policy and strategically works with multiple Irish government departments and state agencies has recently published a new research paper on how behavioural science can help fight the spread of the coronavirus. The paper bases its conclusions on more...

Self-Reported Survey Data: Fast & Reliable, or Imprecise & Risky?

Human beings are creatures of habit. Ours days have a particular rhythm to them, and behaviours we exhibit today are generally indicative of how we behaved yesterday and will...

New Field Experiment: How to Nudge Hospital Visitors

With the onset of the COVID-19 pandemic in late 2019, early 2020, much of the world’s behaviour seemed to change overnight. Social distancing guidelines were published,...

Widely used surveys on COVID-19 relevant behaviours informing policy-decisions not valid, Behavioural Science experiment shows

  How many times did you wash or sanitise your hands yesterday?  How many people did you stay near within 2 meters for more than 2 minutes yesterday? Surveys asking citizens...

3 Tips from Behavioural Science to Make Your Christmas Celebration One to Remember

Christmas is finally here. Thus, once again, we have gathered some tips from the behavioural science to make your Christmas celebration one to remember. Whether you are...

Using behavioural science to fight corona

The Behavioural Research unit within the Economic & Social Research Unit (ESRI) that specialises in applying behavioural science to policy and strategically works...

Selected clients and collaborators

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