A diagnostic approach to behaviour change

At iNudgeyou, we are working proactively to create behaviour change through nudging, behavioural design and behavioural insights. We do this with a systematic approach that is firmly founded in applied behavioural science. 

We help our clients and collaboratoers identify behavioural problems, understand the psychological causes of the problems, and develop appropriate solutions that ensures lasting behavioural changes.

A diagnostic approach to behaviour change

At iNudgeyou, we are working proactively to create behaviour change through nudging, behavioural design and behavioural insights. We do this with a systematic approach that is firmly founded in applied behavioural science.

We help our clients and collaboratoers identify behavioural problems, understand the psychological causes of the problems, and develop appropriate solutions that ensures lasting behavioural changes.

A diagnostic approach to behaviour change

At iNudgeyou, we are working proactively to create behavioural change through nudging, behavioural design and behavioural insights. We do this with a systematic approach that is firmly founded in applied behavioural science.

We help our clients and collaboratoers identify behavioural problems, understand the psychological causes of the problems, and develop appropriate solutions that ensures lasting behavioural changes.

Our Services

PROJECTS
SPEAKING
MASTERCLASS

5 behavioural insights to ensure a merry Christmas

Christmas is fast approaching and that means Christmas presents, Christmas candles, Christmas trees, Santa Claus, traditions, bucketfuls of Christmas food, hours spent slaving in the kitchen, relaxing with the family, the pressure of expectations, stress, and an empty bank account; all of this followed by the race to swap unwanted presents and preparations for New Year’s Eve. Christmas is a...
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New experiment on anchoring and alcohol consumption

Young people’s excessive consumption of alcohol is an issue frequently debated in many societies. The Danish Health Authority recommends that women drink less than 7 units a week and men drink less than 14 units a week. But do young people even know what a unit is? And are they influenced by the anchoring effect when it comes to alcohol? We decided to test this on 173 economics students at the...
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Could A Nudge Improve Safety At Railway Platforms?

What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would likely counter the accidents by means of automatic doors, only granting access when the train has arrived. A recent study from Japan, however, reveals that a potential solution might be found elsewhere on the platform....
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Action Choreography Pt. 2: How We Got The World’s Largest Aircraft To Take Off On Time

The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action choreography to make the boarding procedure more effective, so Emirates could get the world’s largest passenger aircraft – Airbus A80 – to take off on time. In the last blogpost we introduced the term action choreography using...
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Action Choreography Pt. 1: The Reason Why You Should Know The Term Action Choreography

What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the principle of behavioural architecture that binds these three things together, we first have to take a look at the three fundamental questions of behavioural change. The 3 Fundamental Questions Since we introduced nudging to...
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5 behavioural insights to ensure a merry Christmas

Christmas is fast approaching and that means Christmas presents, Christmas candles, Christmas trees, Santa Claus, traditions, bucketfuls of Christmas food, hours spent slaving in...
Read blogpost

New experiment on anchoring and alcohol consumption

Young people’s excessive consumption of alcohol is an issue frequently debated in many societies. The Danish Health Authority recommends that women drink less than 7 units a week...
Read blogpost

Could A Nudge Improve Safety At Railway Platforms?

What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would...
Read blogpost

Action Choreography Pt. 2: How We Got The World’s Largest Aircraft To Take Off On Time

The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action...
Read blogpost

Action Choreography Pt. 1: The Reason Why You Should Know The Term Action Choreography

What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the...
Read blogpost

Selected clients and collaborators

Contact

iNudgeyou
The Applied Behavioural Scrience Group

Kompagnistræde 7A, st. tv.
1208 Copenhagen K
Denmark

info@inudgeyou.com

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