Human beings are creatures of habit. Ours days have a particular rhythm to them, and behaviours we exhibit today are generally indicative of how we behaved yesterday and will behave tomorrow. Yet for how routine our lives can be, behavioural research conducted the last 50 years has found that people tend to struggle when asked to recall specific details about their day-to-day life.   For...

With the onset of the COVID-19 pandemic in late 2019, early 2020, much of the world’s behaviour seemed to change overnight. Social distancing guidelines were published, quarantines advised, and mask mandates implemented as the public adjusted to the new reality of life with a novel, deadly virus.   One aspect of COVID-19 prevention, however, was not something foreign to the general populace....

Christmas is finally here. Thus, once again, we have gathered some tips from the behavioural science to make your Christmas celebration one to remember. Whether you are celebrating a traditional Christmas with your own family, or perhaps with your in-laws that certainly doesn’t know how to celebrate Christmas properly, we guarantee that by following our simple tips, you will be able to make a...

The Behavioural Research unit within the Economic & Social Research Unit (ESRI) that specialises in applying behavioural science to policy and strategically works with multiple Irish government departments and state agencies has recently published a new research paper on how behavioural science can help fight the spread of the coronavirus. The paper bases its conclusions on more...

It's Valentine’s Day, which is the perfect excuse for you to invite the cute guy, or girl, from the marketing department out on a date. “Oh yes, right you are - what a brilliant idea”, you might think to yourself and decide to turn that idea into reality. Determined, you grab your phone and begin to text the cute guy or girl. But after writing your date’s name, you realise that maybe...

Human beings are creatures of habit. Ours days have a particular rhythm to them, and behaviours we exhibit today are generally indicative of how we behaved yesterday and will...

With the onset of the COVID-19 pandemic in late 2019, early 2020, much of the world’s behaviour seemed to change overnight. Social distancing guidelines were published,...

Christmas is finally here. Thus, once again, we have gathered some tips from the behavioural science to make your Christmas celebration one to remember. Whether you are...

The Behavioural Research unit within the Economic & Social Research Unit (ESRI) that specialises in applying behavioural science to policy and strategically works...

It's Valentine’s Day, which is the perfect excuse for you to invite the cute guy, or girl, from the marketing department out on a date. “Oh yes, right you are - what...