inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
Who we are, What We Do – and Why We Do Itthe applied behavioural science centre
iNudgeyou
We are an independent Research & Development Centre advancing applied behavioural insights since 2010.
Since 2010 iNudgeyou have specialised in developing and testing new behaviour changing concepts founded in Behavioural Insights, that is, insights from applied behavioural sciences. For more than a decade, we have been one of the world’s leading centres in applied behavioural research, building up a broad portfolio of national and international projects focused on creating value through behavioural changes.
Want to get in touch?
Caroline Gundersen, Managing Director
Whether you’re just curious or already know what you’re looking for, I’d love to hear from you. Feel free to write me directly.
THE APPLIED BEHAVIOURAL SCIENCE CENTRE
A Team Of BI Professionals
Our team brings together professors, professionals, and practitioners – all dedicated to advancing the field of Behavioural Insights and creating value through applied behavioural science.
Pelle Gulborg Hansen
CE, iNudgeyou | Behavioural Scientist, Roskilde University
Behavioural Scientist at Roskilde University and Chief Behavioural Scientist & CE at iNudgeyou since 2010, and on the advisory boards of IBPP and GAABS.
Caroline D. Gundersen
Managing Director
Managing Director of iNudgeyou. Specialises in Applied Behavioural Science, particularly in the use of behavioural insights tools in projects.
Rie S. Bisgaard Pedersen
CFO
Heads accounting, financial planning, economic strategy development and relations.
GIULIA COSTANTINI
Behavioural Practitioner
Specialises in Cognitive Psychology, assisting with projects and research.
WhatsApp: +39 389 646 9363
giulia@inudgeyou.com
Raoni Demnitz
Behavioural Analyst, PhD
Working from Brazil, Raoni is developing research ideas, specialising in experimental design and data analysis.
Erik Gahner Larsen
Scientific Advisor, PhD
Working from the Netherlands, Eric is scientific advisor developing research ideas, experimental design and data analysis.
Joseph Hansen
Student Assistant
Assists with various administrative and technical tasks at the centre.
Sidsel Bruun
PhD Student
Sidsel is associated with the centre as a PhD student, co-financed between Roskilde University and Roskilde Municipality.
“To this day, since 2010, iNudgeyou remains the impossible idea; an independent research centre dedicated to moving the frontiers of behavioural science, while simultaneously raising the bar for providing scientifically grounded project based advisory and consultancy services.”
Pelle Guldborg Hansen,
Behavioural Scientist, Ph.d. | Roskilde University | GAABS Co-founder & Member of the Board of Advisors | Chairman of the Danish Nudging Network | Member of Erhvervslivets EU- og regelforum | Chief Executive of iNudgeyou – The Applied Behavioural Science Centre
THE APPLIED BEHAVIOURAL SCIENCE CENTRE
Our Activitites
For more than a decade, we have been one of the world’s leading centres in applied behavioural research, building up a broad portfolio of national and international projects focused on creating value through behavioural changes.
Our projects span from developing and testing behavioural concepts for airports, including queue management, boarding, security, and logistics, to supermarkets, industry & workplace environment, and the pharmaceutical industry, including production, safety & compliance, to national public authorities as well as internationally.
The covertly 00s-style name, “i-Nudge-you,” refers to a fundamental premise of our work; namely, the ethical framework that was developed at the establishment of the centre. This underlines the special and inevitable responsibility one takes on when dealing with behavioural change in the lives of others. This ethical framework was published in the academic journal The European Journal of Risk Regulation, illustrating another fundamental premise of our work; the aim to publish our findings in leading scientific journals.
At iNudgeyou, we work actively to broaden awareness and interest in behavioural research among the general public as well as decision-makers. This is achieved through 1) the publication and communication of our work in as large scale as possible, 2) the production of Open Access reports, and 3) the publication of scientific articles.
We support our alumni through the Danish Nudging Network, our dedicated alumni community for past participants of our training programmes. As a member, you gain access to ongoing activities, knowledge sharing, and our Behaviour Magazine (Magasinet ADFÆRD).
Our European Alumni Network will also be reactivated soon, offering international participants a similar platform for continued learning and collaboration.
To become part of our alumni network, you must first complete one of our training programmes. You can explore upcoming opportunities in our training calendar.
Get In Touch
H. C. Andersens boulevard 39
1553 Copenhagen, Denmark
+45 3133 2442
info@inudgeyou.com
