MASTERCLASS IN NUDGING
October 19 – 21 2020
Hi everyone!
Thank you for your engagement and participation at our Masterclass in Nudging. We really enjoyed your company (on-site and online!), and we hope that you have enjoyed and benefited from these three days as well.
We have gathered some material for you on the course site – and you can also find more information about our LinkedIn group for former course participants, which we encourage you to use for knowledge-sharing.
Again, thank you for a great Masterclass! We look forward to meet you again in other contexts.
On behalf of the iNudgeyou team
Pelle & Caroline
P.S. Follow us on Twitter or LinkedIn to stay updated about our future work.
SLIDES FROM THE COURSE
The slides will be available for download until November 6th 2020.
>> Masterclass day 1
>> Masterclass day 2
>> Masterclass day 3
Let's stay in touch | LinkedIn Group for Masterclass participants
We would like to invite you to join a closed LinkedIn group for former Masterclass participants. The purpose of the group is to serve as a platform for questions, knowledge-sharing and just sharing general thoughts about planned or implemented nudging projects.
Read before teaching:
At this Masterclass, you will be acquainted with a completely new approach to working with behaviour and the development of behaviour-changing initiatives. With this appraoch, previous theories, methods and forms of documentation must be build upon or discarded – just as new ones must be acquired.
This shift in understanding and working with human behaviour can be overwhelming, which is why this masterclass continually will alternate between teaching, problem solving and reflection exercises.
Before we begin the teaching, we would like you to read the unpublished chapter by Pelle Guldbord Hansen below that introduces you to the the field of behavioural science and our approach to changing human behaviour:
>> Read: ‘Introducing Behavioural Insights’
Primary literature:
The primary literature for this masterclass will be the following full report:
Hansen, P.G. & OECD (2019). Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit, OECD Publishing.
On-site participants will on the first day receive a copy of the report along with a course-folder containing other relevant material.
Online participants must download the report before the teaching begins. Other relevant material will be available in the bottom of this page.
Download the full report here:
>> The BASIC Toolkit, OECD Publishing
Pelle Guldborg Hansen
Behavioural Scientist, Roskilde University | CE, iNudgeyou
Pelle is a behavioural scientist at Roskilde University and has for more than a decade been working with applying behavioural insigts and ‘nudge-interventions’ within a wide range of sectors and industries. Furthermore, Pelle is the founder of Danish Nudging Network and co-founder of The European Nudge Network.
Caroline Gundersen
Communication Manager, iNudgeyou
Caroline is responsible for all external, as well as, internal communication at iNudgeyou. Caroline holds a master’s degree in communication from Roskilde University and is specialized within digital media and consumption. Furthermore, Caroline is responsible for teaching acitivities, most recently for The Royal Library and the Municipality of Copenhagen.