MASTERCLASS IN NUDGING & BEHAVIOURAL INSIGHTS
PREPARATORY MATERIALS
Questionnaire #1
This questionnaire concerns your pre-existing knowledge withing nudging and behavioural insights. Please note! that there is no need to worry if your exisiting knowledge is very limited, you haven’t read any of the books or/if you haven’t heard about the theories, we ask you about.
We simply use your answers to compare them with your fellow participants in order to calibrate the course to what you already know.
Please complete the questionnaire now, or on Monday, 20th of November at 10.00PM at the latest.
>> Complete questionnaire here
Approx. 5 minutes
Questionnaire #2
Have you completed questionnaire #1? If so, lets continue with the next one.
The answers from this questionnaire will be used during the course. Therefore, it is very important we receive your answer along with your fellow participants’.
Please complete the questionnaire now, or on
Monday, 20th of November at 10.00PM at the latest.
Good luck!
>> Complete questionnaire here
Approx. 7 minutes
Preparatory reading:
At this Masterclass, you will be acquainted with a completely new approach to working with behaviour and the development of behaviour-changing initiatives. With this appraoch, previous theories, methods and forms of documentation must be build upon or discarded – just as new ones must be acquired.
This shift in understanding and working with human behaviour can be overwhelming, which is why this course continually will alternate between teaching, problem solving and reflection exercises.
Before we begin the teaching, we would like you to read the unpublished chapter by Pelle Guldbord Hansen below that introduces you to the the field of behavioural science and our approach to changing human behaviour:
>> Read: ‘Introducing Behavioural Insights’
Primary literature:
The primary literature for this course will be the following:
Hansen, P.G. & OECD (2019). Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit, OECD Publishing.
You will receive the full report at the first day of the course.
If you are curious to read more about BASIC, you can have a sneak peek here:
>> The BASIC Toolkit, OECD Publishing
Meet the course instructors and facilitators
Pelle Guldborg Hansen
Behavioural Scientist, Roskilde University | CE, iNudgeyou
Pelle is a behavioural scientist at Roskilde University and has for more than a decade been working with applying behavioural insigts and ‘nudge-interventions’ within a wide range of sectors and industries. Furthermore, Pelle is the founder of Danish Nudging Network and co-founder of The European Nudge Network.
Caroline Gundersen
Managing Director, iNudgeyou
Caroline Gundersen is the Managing Director at iNudgeyou. She is specialised in strategic communication and procurement of scientific information. Being the Managing Director at iNudgeyou consists of having the main responsibility for the activities at iNudgeyou which is primarily projects and teaching activities.
Jesper Elbæk Jensen
Behavioural Analyst, iNudgeyou
Jesper Elbæk Jensen is a Behavioural Analyst at iNudgeyou and has worked with Behavioural Economics and Nudging for several years. Jesper is leading and completing projects, where Behavioural Insights is key to changing behaviour. This consists of research of scientific literature on behaviour, development and testing of behaviourally informed solutions and presentation of results.
Clara Lethin Vedel
Behavioural Communication Researcher, iNudgeyou
Clara Lethin Vedel is specialising in behavioural aspects and execution of communication, PR and marketing. She is the facilitator of the Masterclass and ready to answar your questions, if you need help with anything during the three course days.