by iNudgeyou | Apr 16, 2016 | English post
Hospital-acquired-infections (HAI’s) are a costly affair to patients and society as a whole. Acquiring a hospital infection creates additional suffering for the patient and it may at worst lead to death [1]. Prolonged hospitalisation due to HAI’s also represents a...
by iNudgeyou | Feb 1, 2016 | English post
The Challenge As in many other countries around the world Denmark a few years ago (2007) banned indoor smoking from workplaces, restaurants and other contexts potentially exposing others to second hand smoking. While the law has been a huge success in changing...
by iNudgeyou | Mar 24, 2015 | English post
Not unlike potential organ donors, business employees showed a higher response rate when prompted to make a choice about their registry status. Why did a simple pop-up window have a substantial effect? The most famous prompt in the nudge literature is possibly that...
by iNudgeyou | Jan 20, 2014 | English post
In this blog post we review the student experiment ‘Click’, aimed at reducing unnecessary energy usage at Roskilde University by combining priming with greater salience. Living in the colder parts of the Northern hemisphere surely has its advantages. In Denmark our...
by iNudgeyou | Dec 1, 2013 | English post
Our long-term preferences can sometimes sway in the favor of immediate satisfaction, but behavioral architecture can help balance the scales. The decisions we make often concern not only our present, but also our future. This is most obvious in choices as retirement...