Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler, Cass R. Sunstein2009 Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the...
The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg2014 In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed....
Phishing for Phools: The Economics of Manipulation and Deception George A. Akerlof, Robert J. Shiller2016 Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing...
The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind Nick Chater2018 We all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the murky depths of our minds, and, if only we could work out how to...
Misbehaving: The Making of Behavioral Economics Richard H. Thaler2016 Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his...
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