tru Projekter Archive - iNudgeyou
Nudge

Nudge

Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler, Cass R. Sunstein2009 Every day we make choices—about what to buy or eat, about financial investments or our...
Predictably Irrational

Predictably Irrational

Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely 2010 Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why...
The Power of Habit

The Power of Habit

The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg2014 In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific...
Phishing for Phools

Phishing for Phools

Phishing for Phools: The Economics of Manipulation and Deception George A. Akerlof, Robert J. Shiller2016 Ever since Adam Smith, the central teaching of economics has been that free markets provide...
The Mind is Flat

The Mind is Flat

The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind Nick Chater2018 We all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the...
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