inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
Take Your Organisation To New Heights TrainingCollaborating21 – 23 march 2026 | IN THE HEART OF COPENHAGEN
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Tiffany Kaminsky
Co-Founder & Chief Impact Officer, Symend
My experience
“I would highly recommend the iNudgeyou Masterclass in Behavioural Insights & Nudging. The team is very knowledgeable and the program content was extremely valuable.“
the applied behavioural science centre
Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
the applied behavioural science centre
Puzzles & Pieces
Curious minds welcome.
Puzzles & Pieces is where we share questions, thought pieces, and academic wonderings from the edges of Behavioural Insights. If you’re interested in how ideas take shape before they become frameworks or interventions – this is where we think out loud.
Theory of Planned Behaviour, or Theory of Plain Illusion?
Puzzle: Why does presenting the Theory of Planned Behaviour (TPB) as part of Behavioural Insights reveal that you missed the behavioural turn? The Theory of Planned Behaviour has shaped decades of behavioural research and intervention design. But what if it rests on a fundamental illusion? In this piece, Pelle Guldborg Hansen takes a critical look at the theory’s core assumptions – and ask whether intentions are as solid as they seem.
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the applied behavioural science centre
15 years of training & collaboration
inudgeyou – the applied behavioural science centre
Learn more about us and our BASIC Framework
We are an independent research centre that has pushed boundaries and created value since 2010. At iNudgeyou, since 2010, we’ve specialised in developing and testing new behaviour changing concepts based on Behavioural Insights, i.e. insights from the applied behavioural sciences. For over a decade, we’ve been one of the world’s leading centres in applied behavioural science and have built up a broad portfolio of national and international projects focusing on value-generating behavioural changes.
the applied behavioural science centre
Work with us
To this day, since 2010, iNudgeyou remains the impossible idea; an independent research centre dedicated to moving the frontiers of behavioural science, while simultaneously raising the bar for providing scientifically grounded project based advisory and consultancy services.
Public Speaking
A combination of Research, real life case studies and humour. Captivate and inform your audience with engaging and enlightening public speaking and keynotes that explore the fascinating realms of behavioural insights and nudging across diverse fields like health, communication, management, and more.
Training
iNudgeyou is a world leader in providing intensive training and courses in Applied Behavioural Science that revolves around our BASIC framework, a framework which has been published by the OECD.
Advisory & Projects
Transforming behavioural insights into impactful solutions, our advisory & project service pioneers the development and rigorous testing of innovative choice architectures, fostering positive behaviour change. To learn more, read about former projects or get in contact.
Knowledge & Networks
Expanding horizons and forging valuable connections within our vast knowledge-sharing network. Read our academic papers, join our BI Newsletter and join The Danish Nudging Network to stay in the loop. Soon, we will re-open the European Nudge Network.
Get In Touch
H. C. Andersens boulevard 39
1553 Copenhagen, Denmark
+45 3133 2442
info@inudgeyou.com
