Overview of the International Masterclass in Behavioural Insights

A three-day intensive learning programme in Copenhagen for professionals ready to apply behavioural science in practice

What if you could influence behaviour – not by enforcing rules or offering incentives – but by understanding how decisions are really made?

Behavioural Insights and Nudging have transformed how organisations approach change. Yet few professionals know how to work systematically and ethically with these tools.

That’s where this Masterclass comes in.

Over three intensive days in Copenhagen, you will be introduced to the rigorous practice of applied behavioural science. You’ll explore how Behavioural Insights are used to shape better decisions and outcomes – across sustainability, health, finance, safety, and regulation.

You will be trained by world-leading practitioners from iNudgeyou – the independent centre behind some of Europe’s most influential behavioural interventions. At the heart of the training is the BASIC Framework, developed by iNudgeyou and published by the OECD, which you’ll learn to use to identify, analyse, and solve behavioural challenges.

This is not just another introduction to nudging. It’s a Masterclass. You won’t work on your own case. Instead, you’ll be guided by the people who helped shape the field – through lectures, case-based exercises, structured discussions, and peer exchange. Along the way, you’ll gain the mindset and methods to apply Behavioural Insights ethically and effectively in your own work.

Whether you’re in policy, strategy, health, communication, sustainability – or something else entirely – this Masterclass is your entry point to working professionally with Behavioural Insights.

Class Content

An ambitious learning journey – designed to meet you where you are, and take you further.

You can read a book or two about Behavioural Insights – and it’s a great start. But applying BI in practice takes far more – it’s built on decades of research, new knowledge, failures, and of course also reading a lot of books.

That’s why the Masterclass doesn’t start when you enter the room – it starts before. Around one week in advance, you’ll gain access to a course website with preparatory materials designed to give you the best possible foundation.

Over the three course days, you’ll follow an ambitious and structured programme. We begin with an introduction to the field of Behavioural Insights and Nudging, then move into advanced themes, tools, and frameworks – each session building on the last.

The Masterclass is designed to be relevant and rewarding regardless of your prior experience – offering a solid foundation for newcomers and fresh perspectives for experienced professionals.

Teaching formats include lectures, case-based discussions, practical exercises, and peer exchange to help you connect theory to practice in diverse professional contexts.

Practicalities

In-person, in the heart of Copenhagen – because behavioural science deserves a behavioural setting

This Masterclass is held in person, in central Copenhagen. While many courses today are offered online, we believe Behavioural Insights should be taught through experience – in a space that allows for real interaction, exchange, and engagement.

The venue is easily accessible from the airport and located in the heart of the city, surrounded by historic streets, modern architecture, and world-renowned Nordic culture. You’ll receive a detailed brochure with everything you need to plan your trip – from hotel recommendations and airport transfers to visa guidance and tips for what to do while in Copenhagen.

Each day begins with a light breakfast and ends around 17:00, with catered lunch and refreshments throughout. For those travelling alone or wishing to extend the learning, we also host optional evening activities – a chance to connect with the iNudgeyou team and your fellow participants.

The course is conducted in English and open to international participants from all professional backgrounds. All teaching materials, such as a course folder, pen, and notebook, and exercises are included in the fee.

Looking for our Danish Masterclass? Click here.

Course hours:
Teaching from 09:00–17:00 daily
Light breakfast served from 08:30

Fees:
€1,995 (ex. VAT) – standard rate
€1,695 (ex. VAT) – Early Bird Price (register at least 2 months before start)

Includes all course materials, meals, and refreshments during the course days (08:30–17:00).

If you have questions, we’re happy to help – just reach out to us at learn@inudgeyou.com.

Alumni Community

The Masterclass ends after three days – but your journey with Behavioural Insights is just beginning

When you complete the Masterclass, you become part of our alumni community – a growing network of professionals working seriously with Behavioural Insights and Nudging across the world.

As an alumnus, you’ll be invited to join the European Nudge Network, where you can stay in touch with fellow participants, share experiences, and continue learning. If you’re based in Denmark, you’ll also have access to the Danish Nudging Network, with dedicated events, updates, and collaboration opportunities.

We regularly share invitations to network meetings (in English and Danish), workshops, advanced training sessions, and new learning formats – both online and in person.

The Masterclass is only the beginning.