The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
5 behavioural insights to ensure a merry Christmas

5 behavioural insights to ensure a merry Christmas

Christmas is fast approaching and that means Christmas presents, Christmas candles, Christmas trees, Santa Claus, traditions, bucketfuls of Christmas food, hours spent slaving in the kitchen, relaxing with the family, the pressure of expectations, stress, and an empty...

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New experiment on anchoring and alcohol consumption

New experiment on anchoring and alcohol consumption

Young people’s excessive consumption of alcohol is an issue frequently debated in many societies. The Danish Health Authority recommends that women drink less than 7 units a week and men drink less than 14 units a week. But do young people even know what a unit is?...

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Could A Nudge Improve Safety At Railway Platforms?

Could A Nudge Improve Safety At Railway Platforms?

What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would likely counter the accidents by means of automatic doors, only granting access when the...

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