inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
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Puzzles & Pieces
Curious minds welcome.
Puzzles & Pieces is where we share questions, thought pieces, and academic wonderings from the edges of Behavioural Insights. If you’re interested in how ideas take shape before they become frameworks or interventions – this is where we think out loud.
Theory of Planned Behaviour, or Theory of Plain Illusion?
Puzzle: Why does presenting the Theory of Planned Behaviour (TPB) as part of Behavioural Insights reveal that you missed the behavioural turn? The Theory of Planned Behaviour has shaped decades of behavioural research and intervention design. But what if it rests on a fundamental illusion? In this piece, Pelle Guldborg Hansen takes a critical look at the theory’s core assumptions – and ask whether intentions are as solid as they seem.
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Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
Unit Bias is Not a Silver Bullet for Nudging Alcohol Consumption
Can reduced serving sizes help lower alcohol consumption? This time, we carried out a randomised controlled field experiment in a student bar in Copenhagen to examine whether reducing the serving size of beer would lead to a lower overall intake. At iNudgeyou, we take pride in designing rigorous field experiments that test behavioural interventions in the real world.
Nudging Towards Cleaner Hands: Insights from a Hospital Visitor Experiment
Unveil the astonishing journey of transforming hand sanitation compliance from a mere 0.43% to an impressive 19.66% among hospital visitors. Dive into the groundbreaking field experiment that revolutionised behaviour with simple changes – a story bound to captivate!
Nudging Towards Sustainable Choices: the Power of Default Options
Discover how a simple tweak in default settings revolutionized food choices, leading to a staggering 87% uptake in vegetarian options among conference participants. Dive into the fascinating field experiment conducted by the iNudgeyou team, featured in the Journal of Public Health, revealing the power of benign interventions to shape behaviour.
Nudging Towards Healthier Eating: Insights from an Experiment on Unit-Bias & Convenience
Who decides what you eat? In a field experiment, we tested the combined effects of unit bias and the convenience principle during a classic coffee break. Research shows that subtle, often unnoticed aspects of our food environment can significantly influence how much we consume, often without us realizing it.
The Unreliability of Self-Reported Survey Data: Insights from an Experiment on COVID-19 Hygiene Behaviours
Uncover the revealing insights from our study on the accuracy of self-reported data and routine behaviours. Explore how subtle adjustments in survey design shed light on the reliability of information crucial for decision-making.
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BI Blog
From the field and from our desks.
Over the years, we’ve written about experiments – our own and others’ – as well as theoretical reflections and curious observations about human behaviour. This is a selection of blog posts spanning practice, theory, and the occasional behavioural oddity.
Waste management in Indonesia
In November 2022, iNudgeyou hosted an extensive and intensive 3-week course on nudging and behavioral insights, attracting participants from various countries around the world. Among the attendees, we had the pleasure of having Joshua Valentino from Indonesia, who is...
Self-Reported Survey Data: Fast & Reliable, or Imprecise & Risky?
Human beings are creatures of habit. Ours days have a particular rhythm to them, and behaviours we exhibit today are generally indicative of how we behaved yesterday and will behave tomorrow. Yet for how routine our lives can be, behavioural research conducted the...
New Field Experiment: How to Nudge Hospital Visitors
With the onset of the COVID-19 pandemic in late 2019, early 2020, much of the world’s behaviour seemed to change overnight. Social distancing guidelines were published, quarantines advised, and mask mandates implemented as the public adjusted to the new reality of...
3 Tips from Behavioural Science to Make Your Christmas Celebration One to Remember
Christmas is finally here. Thus, once again, we have gathered some tips from the behavioural science to make your Christmas celebration one to remember. Whether you are celebrating a traditional Christmas with your own family, or perhaps with your in-laws that...
Using behavioural science to fight corona
The Behavioural Research unit within the Economic & Social Research Unit (ESRI) that specialises in applying behavioural science to policy and strategically works with multiple Irish government departments and state agencies has recently published a...
