The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Traffic Nudge: Countdown Traffic Lights

Traffic Nudge: Countdown Traffic Lights

Green man walk, Red man STOP! – but the red man not only stops you from walking, he also prevents you from thinking of much else than when the lights turn green again. Faced with the uncertainty, we all know how impatience starts to build up threatening to turn us...

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Green Nudge: Nudging Litter Into The Bin

Green Nudge: Nudging Litter Into The Bin

Individual littering behavior introduces collective harm that accumulate into significant societal costs. Could simple stickers be a great step towards a greener city?Walking through the streets of Copenhagen offers many rewarding experiences – from beautiful statues...

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The Piano Stairs – Short Run Fun And Not A Nudge!

The Piano Stairs – Short Run Fun And Not A Nudge!

Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by...

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Nudging Traffic Safety By Visual Illusions

Nudging Traffic Safety By Visual Illusions

Can you count the black spots? Traffic is fast and dangerous, and often it’s fractions of a second that matters. While regulation and incentives are already in place, it’s impossible to cover any situation and keep these structures in mind all the time. Using optical...

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