The iNudgeyou blog

The newest insights in nudging and applied behavioural sciences
Green Nudge: Nudging Litter Into The Bin

Green Nudge: Nudging Litter Into The Bin

Individual littering behavior introduces collective harm that accumulate into significant societal costs. Could simple stickers be a great step towards a greener city?Walking through the streets of Copenhagen offers many rewarding experiences – from beautiful statues...

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The Piano Stairs – Short Run Fun And Not A Nudge!

The Piano Stairs – Short Run Fun And Not A Nudge!

Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by...

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Nudging Traffic Safety By Visual Illusions

Nudging Traffic Safety By Visual Illusions

Can you count the black spots? Traffic is fast and dangerous, and often it’s fractions of a second that matters. While regulation and incentives are already in place, it’s impossible to cover any situation and keep these structures in mind all the time. Using optical...

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How To Nudge Alzheimer’s Patients At The Bus Stop

How To Nudge Alzheimer’s Patients At The Bus Stop

The fake bus-stop outside Benrath Senior Centre in Düsseldorf. It looks like an ordinary bus-stop with the tiny exception that no buses arrive. When we talk about nudging there’s a tendency to think of it in broad terms as tools and techniques that affect people in...

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