inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
Take Your Organisation To New Heights TrainingCollaborating26 - 28 May, 2025 | COPENHAGEN
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Tiffany Kaminsky
Co-Founder & Chief Impact Officer, Symend
My experience
“I would highly recommend the iNudgeyou Masterclass in Behavioural Insights & Nudging. The team is very knowledgeable and the program content was extremely valuable.“
inudgeyou – the applied behavioural science centre
Learn more about us and our BASIC Framework
We are an independent research centre that has pushed boundaries and created value since 2010. At iNudgeyou, since 2010, we’ve specialised in developing and testing new behaviour changing concepts based on Behavioural Insights, i.e. insights from the applied behavioural sciences. For over a decade, we’ve been one of the world’s leading centres in applied behavioural science and have built up a broad portfolio of national and international projects focusing on value-generating behavioural changes.
the applied behavioural science centre
13 years of training & collaboration
the applied behavioural science centre
Insights
How to nudge Hospital Visitors
Unveil the astonishing journey of transforming hand sanitation compliance from a mere 0.43% to an impressive 19.66% among hospital visitors. Dive into the groundbreaking field experiment that revolutionised behaviour with simple changes – a story bound to captivate!
The Veggie Default
Discover how a simple tweak in default settings revolutionized food choices, leading to a staggering 87% uptake in vegetarian options among conference participants. Dive into the fascinating field experiment conducted by the iNudgeyou team, featured in the Journal of Public Health, revealing the power of benign interventions to shape behaviour.
Nudging Towards Healthier Eating
Who decides what you eat? In a field experiment, we tested the combined effects of unit bias and the convenience principle during a classic coffee break. Research shows that subtle, often unnoticed aspects of our food environment can significantly influence how much we consume, often without us realizing it.
Self-Reported Survey Data: Reliable or Risky?
Uncover the revealing insights from our study on the accuracy of self-reported data and routine behaviours. Explore how subtle adjustments in survey design shed light on the reliability of information crucial for decision-making.
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Community
the applied behavioural science centre
Work with us
To this day, since 2010, iNudgeyou remains the impossible idea; an independent research centre dedicated to moving the frontiers of behavioural science, while simultaneously raising the bar for providing scientifically grounded project based advisory and consultancy services.
Public Speaking
A combination of Research, real life case studies and humour. Captivate and inform your audience with engaging and enlightening public speaking and keynotes that explore the fascinating realms of behavioural insights and nudging across diverse fields like health, communication, management, and more.
Training
iNudgeyou is a world leader in providing intensive training and courses in Applied Behavioural Science that revolves around our BASIC framework, a framework which has been published by the OECD.
Advisory & Projects
Transforming behavioural insights into impactful solutions, our advisory & project service pioneers the development and rigorous testing of innovative choice architectures, fostering positive behaviour change. To learn more, read about former projects or get in contact.
Knowledge & Networks
Expanding horizons and forging valuable connections within our vast knowledge-sharing network. Read our academic papers, join our BI Newsletter and join The Danish Nudging Network to stay in the loop. Soon, we will re-open the European Nudge Network.
Get In Touch
H. C. Andersens boulevard 39
1553 Copenhagen, Denmark
+45 3133 2442
info@inudgeyou.com
