inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
Fun Field experimentsthe applied behavioural science centre
BI & Nudging Videos
See how nudging works in practice through two of our classic field experiments. In these short videos, we show how a small change at a conference buffet can shift choices between apples and brownies — and how playful nudges in Copenhagen morning traffic can influence behaviour on the street. These examples illustrate not only how we work with behavioural insights in the field, but also the fun and creative side of our approach.
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Caroline Gundersen, Managing Director
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Nudging Conference Guests
Do you decide how much you eat? We tested the effect of different food sizes at a conference buffet and how it influenced how much people ate.
Watch the video and see our interesting findings!
Nudging at The Cycle Lane
A spring morning in 2016, one of our Junior Researchers discovered a potentially dangerous behavioural problem in the morning traffic. The team was assembled to solve the problem – and so they did!
Watch the video and see how we directed the bike traffic with yellow duct tape.
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