inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
advisory & collaborationsthe applied behavioural science centre
An evidence based approach to behaviour change
At iNudgeyou, we dedicate ourselves to exploring the complex behavioural challenges that others often find too difficult to address. For more than a decade, we have worked at the intersection of research and practice, applying behavioural insights in ways that are both rigorous and deeply rooted in evidence.
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Caroline Gundersen, Managing Director
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THE APPLIED BEHAVIOURAL SCIENCE CENTRE
Advisory, Sparring, and Capacity building
What drives us is doing applied work — in the true meaning of applied — and understanding how behavioural insights and nudging can be brought into specific contexts. This is why we are here. This is where we find meaning. And this is why we keep pushing the boundaries of what applied behavioural science can do.
Our focus is on advisory, sparring, and capacity building. We provide the tools, frameworks, and insights that enable our collaborators to address their behavioural challenges both now and in the future. Our aim is always that the knowledge and skills developed through our collaboration will continue to make an impact long after we step out of the room.
Most of all, we value long-term partnerships. Many of our collaborations grow over years, evolving into trusted relationships built on shared goals and mutual learning. For us, the best work is never a one-off intervention but an ongoing journey together.
We are recognised internationally for our ethical and evidence-based approach. Our work is grounded in a thorough scientific understanding of human behaviour and supported by years of applied experience. This combination makes us a trusted partner for organisations and institutions looking to address complex challenges in a sustainable way.
Applied Behavioural Research
Since 2010, we have conducted numerous behavioural experiments across a wide variety of contexts. Over the years, this work has expanded our knowledge and expertise, giving us a clearer understanding not only of what works, but equally of what does not.
Conducting experiments — whether small- or large-scale — is essential to building reliable knowledge about the effectiveness of behavioural insights. This evidence base is what allows us, and our collaborators, to move beyond assumptions and ensure that behavioural interventions are grounded in science before being implemented in practice.
We share this knowledge whenever possible through our publications. Explore our research and publications here →
THE APPLIED BEHAVIOURAL SCIENCE CENTRE
Our Expertise
Advisory and Capacity Building in Many Fields
Over the years, we have provided advisory and collaborated with partners in a wide range of sectors:
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Healthcare: medication adherence programmes, awareness and early diagnosis campaigns.
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Energy: behaviourally informed programmes to reduce residential, commercial, and industrial energy use.
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Transportation: optimisation of airline boarding, passenger flow management at airports, and automated immigration processes.
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Public Policy: capacity-building programmes for policy design in areas of health, citizen well-being, and urban safety.
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Workplace Health & Safety: behavioural approaches to accident prevention and risk reduction.
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Management & Decision Making: applying choice architecture to high-stakes decision-making, forecasting, and long-range projections.
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People Flow: addressing bottlenecks, queuing behaviour, and time perception in public spaces.
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Tourism: interventions against overtourism, route optimisation, and counter-seasonal projects.
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Agriculture: behaviourally informed strategies for pest prevention and farm-level decision making.
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Retail: optimising layouts, user experience, and choice architecture in consumer environments.
- Financial Sector: designing decision architecture for debt reduction, retirement savings, and investment compliance.
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Environment & Circular Economy: projects addressing recycling behaviour, sustainability, and carbon footprint reduction.
inudgeyou – the applied behavioural science centre
Learn more about us and our BASIC Framework
We are an independent research centre that has pushed boundaries and created value since 2010. At iNudgeyou, since 2010, we’ve specialised in developing and testing new behaviour changing concepts based on Behavioural Insights, i.e. insights from the applied behavioural sciences. For over a decade, we’ve been one of the world’s leading centres in applied behavioural science and have built up a broad portfolio of national and international projects focusing on value-generating behavioural changes.
Get In Touch
H. C. Andersens boulevard 39
1553 Copenhagen, Denmark
+45 3133 2442
info@inudgeyou.com
