Masterclass in Behavioural Insights & Nudging
3-day course in Copenhagen, Denmark
A one-of-a-kind course for professionals with a sound knowledge of the theories underpinning nudging, and a desire to learn how to work structured with the practical application of behavioural science.
Nudging is a concept in behavioural science and is an effective way to influence people’s behaviour, without restricting freedom of choice. The application of nudging in the world is increasing steadily, both within the private and public sector – this in spite of a heavy lack of publications on the practical application of behavioural insights.
While you will get a comprehensive understanding of the theories underpinning nudging and behavioural science, the main objective of this masterclass is to learn how to facilitate the practical application of behavioural insights – In other words, how to apply nudging in practice.
To realize this objective, you will get a thorough presentation of iNudgeyou’s own framework BASIC© – a diagnostic approach to the development of effective behaviour interventions. BASIC© is distinguished from other frameworks of the sort, on two essential features:
- It encompasses the whole process involved in a behavioural insights project, from the beginning to end.
- It is diagnostic in the sense that it facilitates the differentiation and analysis of behavioural challenges as well as the identification of appropriate nudge-solutions.
BASIC© is a product of our sustained devotion to applied behavioural science, and is as such a pragmatic framework that allows you to more effectively detect and understand problematic behaviour, develop appropriate nudge-solutions and finally, implement and test the efficiency of your interventions.
It is important to emphasize that this is not so much a creative process as it is a scientific and systematic one.
Upcoming Courses
| May, 26th – 28th 2025 | IN ENGLISH COPENHAGEN |
| December, 9th – 11th 2024 | IN DANISH COPENHAGEN |
Regular course fee € 1.950 ex VAT
Early bird registration* €1.650
ex VAT
*If you register 2 months prior the course
Get the course brochure
“I would highly recommend the iNudgeyou Masterclass in Nudging. The team is very knowledgeable and the program content was extremely valuable”.
Course content
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Before the masterclass
One week before the course starts, you will receive preparatory course material. This is to ensure the best starting point for learning the practical application of behavioural science
The theory of nudging
The first part of the masterclass will give you a thorough introduction to the most up-to-date theories and methodologies as well as the complete answers on what nudging is and what it can be used for.
BASIC©
To achieve this, you will get knowledge and hands-on experience of BASIC© – a diagnostic approach to the development of effective behaviour interventions.
The approach is a result of the almost 10 years of work with behavioural insights carried out at iNudgeyou.
BASIC© is a systematic approach which provide prospective behavioural insights-specialists with a detailed framework for developing behaviour change interventions. It does this by presenting tools for:
- identifying and conceptualising relevant behavioural challenges,
- analysing the behavioural challenge targeted,
- identifying the relevant behavioural insights to apply as potential solutions,
- field-testing solutions through intervention, based on proper experimental design, and finally
- Implementing effective solutions as through a structured phase called continuation.
In other words, BASIC© contains all fundamental phases when working with behaviour change through nudging and applied behavioural science.
The insights acquired in this part of the masterclass will strengthen your understanding of the practical application of behavioural science, and equip you to facilitate structured behaviour change – not only in theory but also in practice.
A diagnostic approach
A central feature of BASIC© is its diagnostic property where behavioural problems are divided into four categories:
- Attention
- Belief formation
- Choice
- Determination
This typology is based on the ever-growing pool of behavioural insights and is a tool with a dual purpose, as it is both used for explaining problematic behaviour and by extension hereof devising proper solutions.
This diagnostic tool is as such systematically relating the analysis of behaviour to the identification of what behavioural insights to apply as potential solutions.
At the masterclass, you will get a thorough understanding of the diagnostic approach. This will give you a structured way to understand problematic behaviour and create effective solutions.
The ethics of nudging
One of the most common worries from academia and the public sphere regarding the science of nudging, is that the approach will be used by potentially biased policy makers, employers or other people of power, to manipulate citizens, employees or consumers against their own will.
During the course, you will be introduced to a conceptual framework for describing the character of four broad types of nudges. This framework serves as a basis for distinguishing the manipulative use of nudges from other kinds of uses.
This part of the masterclass will give you the tools and know-how to assess the soundness of behavioural interventions.
Lecturers
Pelle Guldborg Hansen
Chief Executive of iNudgeyou
Pelle is a behavioural scientist at Roskilde University. Pelle has many years of experience with working with applied behavioural science, within a wide range of areas. Moreover, he is the Director of ISSP, chairman of the Danish Nudging Network and the co-founder of TEN – The European Nudge Network.
Venue
Copenhagen
The course is held in the central part of Copenhagen. You will get information on the specific location in due time before the course.
Catering
We acknowledge that a high quality course only gets better with good food. Therefore, we will have a light breakfast, lunch, and afternoon cake with coffee and tea all day. We cater for allergies and other preferences.
Materials
Course Materials
You will at the very beginning of the Masterclass get all the course materials you need. This includes everything from exclusive course material that ensures an effective learning experience, to basic materials, such as, a notebook and a pen.
Any questions?
If you have any questions regarding the Masterclass in Nudging please do not hesitate to reach out to us. Clara will answer any questions you might have.
FAQ
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What is the participant profile?
This masterclass is intended for professionals with a sound knowledge of the theories underpinning nudging and applied behavioural science.
We imagine that you might be an academician, a practitioner or a policy maker working in the field of behavioural science.
What do participants seek?
The course is for you who seek:
- to strengthen your methodology for creating effective nudges,
- to translate theory into practice in a structured and systematic fashion,
- a framework and the tools necessary to effectively change behaviour.
A common denominator for our course participants is that they all want to learn how to work structured with the practical application of behavioural science on a high academic
Is there a group or student discount?
Group discount
If 3 (or more) people from the same organization sign up for the same course, we offer a group discount on the course fee for all participants.
Student discount
If you are a student, we offer a 5% discount on the course fee, if you can provide documentation of your student status.
Questions?
If you have any questions regarding the Masterclass in Nudging please do not hesitate to reach out to us. Clara will answer any questions you might have.
Masterclass in Nudging for Companies and Organizations
We also offer our Masterclass in Nudging for companies and organisations.
For more information, please contact Clara Vedel via learn@inudgeyou.com
Waiting List for upcoming Masterclasses
If none of the above dates is suitable for you, please sign up for our waiting list and you will receive information regarding upcoming Masterclasses.