Letter Nudge: The Power Of Handwriting

Letter Nudge: The Power Of Handwriting

by | Oct 18, 2013 | English post

An Introductory Example The Danish mortgage bank BRF-kredit has found success in getting through to customers who are having trouble with their economy. When the letters start to pile up, debtors tend to develop a certain fear of window envelopes. BRF’s tactics...
The ‘Big Gulp Ban’ – a nudge or not?

The ‘Big Gulp Ban’ – a nudge or not?

by | Oct 8, 2012 | English post

  – Pelle Guldborg Hansen, Ph.d. ORIGINALLY PUBLISHED ONLINE: 2012. SLIGHTLY REVISED: OCTOBER 2022 Introduction  In the summer of 2012 New York mayor Michael Bloomberg suggested banning the sale of super-sized sodas and other sugary drinks more than 16 ounces at...

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