by iNudgeyou | Jun 15, 2022 | English post
Human beings are creatures of habit. Ours days have a particular rhythm to them, and behaviours we exhibit today are generally indicative of how we behaved yesterday and will behave tomorrow. Yet for how routine our lives can be, behavioural research conducted the...
by iNudgeyou | Oct 8, 2012 | English post
– Pelle Guldborg Hansen, Ph.d. ORIGINALLY PUBLISHED ONLINE: 2012. SLIGHTLY REVISED: OCTOBER 2022 Introduction In the summer of 2012 New York mayor Michael Bloomberg suggested banning the sale of super-sized sodas and other sugary drinks more than 16 ounces at...
by iNudgeyou | Feb 20, 2012 | English post
Recently Richard Thaler featured with the Op. ed. in the New York Times: Making Good Citizenship Fun. In this he mentions the Piano Stairs of Volkswagen sponsored Fun Theory as a prominent example of how government may include positive reinforcement as an effective...