by iNudgeyou | Nov 28, 2012 | English post
Social comparison has the ability to influence behavior – also when it comes to electricity consumption. Here is the story behind a green nudge with large impact. Climate Change Solutions Needed We live in a world, where climate change is of increasingly concern. A...
by iNudgeyou | Jun 26, 2012 | English post
Homo sapiens is above everything else a social animal. Not just in the sense that humans care about each other. We also orientate, evaluate and compare ourselves in the context of other people.In order to do this however, we first need to understand what other people...
by iNudgeyou | May 3, 2012 | English post
Nudge Theory Nudge theory comprises a truly hybrid approach to influencing human behavior, rooted in the disciplines of Behavioral Economics, Psychology and Political Theory. In this post we want to take a short look at how the brain works and how the way we process...
by iNudgeyou | Dec 30, 2011 | English post
The fake bus-stop outside Benrath Senior Centre in Düsseldorf. It looks like an ordinary bus-stop with the tiny exception that no buses arrive. When we talk about nudging there’s a tendency to think of it in broad terms as tools and techniques that affect people in...
by iNudgeyou | Nov 11, 2011 | English post
The nudge-doctrine is a strategy for creating smarter public solutions. However, other agents are also starting to show interest in nudge-like strategies as well.Nudge as a business strategyThe nudge-doctrine is primarily known as a strategy-label for creating smarter...
