THE INUDGEYOU BLOG
The newest insights in nudging and applied behavioural sciences
5 behavioural insights to ensure a merry Christmas
Christmas is fast approaching and that means Christmas presents, Christmas candles, Christmas trees, Santa Claus, traditions, bucketfuls of Christmas food, hours spent slaving in the kitchen, relaxing with the family, the pressure of expectations, stress, and an empty...
New experiment on anchoring and alcohol consumption
Young people’s excessive consumption of alcohol is an issue frequently debated in many societies. The Danish Health Authority recommends that women drink less than 7 units a week and men drink less than 14 units a week. But do young people even know what a unit is?...
Could A Nudge Improve Safety At Railway Platforms?
What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would likely counter the accidents by means of automatic doors, only granting access when the...
Action Choreography Pt. 2: How We Got The World’s Largest Aircraft To Take Off On Time
The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action choreography to make the boarding procedure more effective, so Emirates could get the world’s...
Action Choreography Pt. 1: The Reason Why You Should Know The Term Action Choreography
What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the principle of behavioural architecture that binds these three things together, we first have to...
