THE INUDGEYOU BLOG
The newest insights in Nudging and Applied Behavioural Sciences
New Experiment: Just A Simple Trick Can Nudge You To Eat Healthier
Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake. Many of us are struggling to stay on the narrow path of healthy choices. At work, at...
5 behavioural insights to ensure a merry Christmas
Christmas is fast approaching and that means Christmas presents, Christmas candles, Christmas trees, Santa Claus, traditions, bucketfuls of Christmas food, hours spent slaving in the kitchen, relaxing with the family, the pressure of expectations, stress, and an empty...
New experiment on anchoring and alcohol consumption
Young people’s excessive consumption of alcohol is an issue frequently debated in many societies. The Danish Health Authority recommends that women drink less than 7 units a week and men drink less than 14 units a week. But do young people even know what a unit is?...
Could A Nudge Improve Safety At Railway Platforms?
What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would likely counter the accidents by means of automatic doors, only granting access when the...
Action Choreography Pt. 2: How We Got The World’s Largest Aircraft To Take Off On Time
The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action choreography to make the boarding procedure more effective, so Emirates could get the world’s...
