inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
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Puzzles & Pieces
Curious minds welcome.
Puzzles & Pieces is where we share questions, thought pieces, and academic wonderings from the edges of Behavioural Insights. If you’re interested in how ideas take shape before they become frameworks or interventions – this is where we think out loud.
Theory of Planned Behaviour, or Theory of Plain Illusion?
Puzzle: Why does presenting the Theory of Planned Behaviour (TPB) as part of Behavioural Insights reveal that you missed the behavioural turn? TPB has shaped decades of behavioural research and intervention design. But what if it rests on a fundamental illusion? In this piece, Pelle Guldborg Hansen takes a critical look at the theory’s core assumptions and ask whether intentions are as solid as they seem.
the applied behavioural science centre
Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
Unit Bias is Not a Silver Bullet for Nudging Alcohol Consumption
Can reduced serving sizes help lower alcohol consumption? This time, we carried out a randomised controlled field experiment in a student bar in Copenhagen to examine whether reducing the serving size of beer would lead to a lower overall intake. At iNudgeyou, we take pride in designing rigorous field experiments that test behavioural interventions in the real world.
Nudging Towards Cleaner Hands: Insights from a Hospital Visitor Experiment
Unveil the astonishing journey of transforming hand sanitation compliance from a mere 0.43% to an impressive 19.66% among hospital visitors. Dive into the groundbreaking field experiment that revolutionised behaviour with simple changes – a story bound to captivate!
Nudging Towards Sustainable Choices: the Power of Default Options
Discover how a simple tweak in default settings revolutionized food choices, leading to a staggering 87% uptake in vegetarian options among conference participants. Dive into the fascinating field experiment conducted by the iNudgeyou team, featured in the Journal of Public Health, revealing the power of benign interventions to shape behaviour.
Nudging Towards Healthier Eating: Insights from an Experiment on Unit-Bias & Convenience
Who decides what you eat? In a field experiment, we tested the combined effects of unit bias and the convenience principle during a classic coffee break. Research shows that subtle, often unnoticed aspects of our food environment can significantly influence how much we consume, often without us realizing it.
The Unreliability of Self-Reported Survey Data: Insights from an Experiment on COVID-19 Hygiene Behaviours
Uncover the revealing insights from our study on the accuracy of self-reported data and routine behaviours. Explore how subtle adjustments in survey design shed light on the reliability of information crucial for decision-making.
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BI Blog
From the field and from our desks.
Over the years, we’ve written about experiments – our own and others’ – as well as theoretical reflections and curious observations about human behaviour. This is a selection of blog posts spanning practice, theory, and the occasional behavioural oddity.
New Experiment: Just A Simple Trick Can Nudge You To Eat Healthier
Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake. Many of us are struggling to stay on the narrow path of healthy choices. At work, at...
We Nudged Danish Companies To Report Their Tax Returns On Time In 2016
In the last 6 years iNudgeyou has worked with agencies and ministries to integrate nudging in communication and treatment procedures, in order to lighten the administrative burden for all the involved parties. In 2016 the Danish tax agency SKAT asked us if we wanted...
Mobile Payment Methods – Too Convenient for Your Own Good?
Convenience in payment methods is being pushed as a major user advantage, but is it? How convenient payment methods trade long term finances for short term comfort. Last week the New York Times published an article comparing chip cards to what is known as “mobile...
Nudging Hospital Visitors’ Hand Hygiene Compliance
Hospital-acquired-infections (HAI’s) are a costly affair to patients and society as a whole. Acquiring a hospital infection creates additional suffering for the patient and it may at worst lead to death [1]. Prolonged hospitalisation due to HAI’s also represents a...
Do Prescriptions Work Better Than Proscriptions?
The Challenge As in many other countries around the world Denmark a few years ago (2007) banned indoor smoking from workplaces, restaurants and other contexts potentially exposing others to second hand smoking. While the law has been a huge success in changing...
Do Supermarkets Really Nudge Us To Eat Unhealthily?
This summer the debate once again raged in Denmark on what, if any, responsibility retail business has with regards to the increasingly unhealthy dietary habits of consumers. Like in other countries, a main area of public disagreement has been whether we as consumers...
Danish Businesses Nudged To Update Their Data With A Pop-Up Window
Not unlike potential organ donors, business employees showed a higher response rate when prompted to make a choice about their registry status. Why did a simple pop-up window have a substantial effect? The most famous prompt in the nudge literature is possibly that...
Even Danish CEOs Can Fall Prey To Judgment Error
When we tested a bunch of Danish CEOs on whiskey pricing, the real question was whether they could resist the so-called anchoring bias. So, how well did they do? Typically in a field experiment, our aim at iNudgeYou is to observe and map the behaviors of regular...
