inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
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Puzzles & Pieces
Curious minds welcome.
Puzzles & Pieces is where we share questions, thought pieces, and academic wonderings from the edges of Behavioural Insights. If you’re interested in how ideas take shape before they become frameworks or interventions – this is where we think out loud.
Theory of Planned Behaviour, or Theory of Plain Illusion?
Puzzle: Why does presenting the Theory of Planned Behaviour (TPB) as part of Behavioural Insights reveal that you missed the behavioural turn? The Theory of Planned Behaviour has shaped decades of behavioural research and intervention design. But what if it rests on a fundamental illusion? In this piece, Pelle Guldborg Hansen takes a critical look at the theory’s core assumptions – and ask whether intentions are as solid as they seem.
the applied behavioural science centre
Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
Unit Bias is Not a Silver Bullet for Nudging Alcohol Consumption
Can reduced serving sizes help lower alcohol consumption? This time, we carried out a randomised controlled field experiment in a student bar in Copenhagen to examine whether reducing the serving size of beer would lead to a lower overall intake. At iNudgeyou, we take pride in designing rigorous field experiments that test behavioural interventions in the real world.
Nudging Towards Cleaner Hands: Insights from a Hospital Visitor Experiment
Unveil the astonishing journey of transforming hand sanitation compliance from a mere 0.43% to an impressive 19.66% among hospital visitors. Dive into the groundbreaking field experiment that revolutionised behaviour with simple changes – a story bound to captivate!
Nudging Towards Sustainable Choices: the Power of Default Options
Discover how a simple tweak in default settings revolutionized food choices, leading to a staggering 87% uptake in vegetarian options among conference participants. Dive into the fascinating field experiment conducted by the iNudgeyou team, featured in the Journal of Public Health, revealing the power of benign interventions to shape behaviour.
Nudging Towards Healthier Eating: Insights from an Experiment on Unit-Bias & Convenience
Who decides what you eat? In a field experiment, we tested the combined effects of unit bias and the convenience principle during a classic coffee break. Research shows that subtle, often unnoticed aspects of our food environment can significantly influence how much we consume, often without us realizing it.
The Unreliability of Self-Reported Survey Data: Insights from an Experiment on COVID-19 Hygiene Behaviours
Uncover the revealing insights from our study on the accuracy of self-reported data and routine behaviours. Explore how subtle adjustments in survey design shed light on the reliability of information crucial for decision-making.
the applied behavioural science centre
BI Blog
From the field and from our desks.
Over the years, we’ve written about experiments – our own and others’ – as well as theoretical reflections and curious observations about human behaviour. This is a selection of blog posts spanning practice, theory, and the occasional behavioural oddity.
5 tips to make your Valentine’s date one to remember
It's Valentine’s Day, which is the perfect excuse for you to invite the cute guy, or girl, from the marketing department out on a date.“Oh yes, right you are - what a brilliant idea”, you might think to yourself and decide to turn that idea into reality....
6 Nudges to Reduce Interruptions at the Workplace
An increasing number of workers experience noise and interruptions as the primary source of frustration at work. Not only does noise and interruptions harm productivity, but may also lead to unnecessary errors, working overtime and stress [1]. In this blog post, we...
New Experiment: Just A Simple Trick Can Nudge You To Eat Healthier
Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake. Many of us are struggling to stay on the narrow path of healthy choices. At work, at...
5 behavioural insights to ensure a merry Christmas
Christmas is fast approaching and that means Christmas presents, Christmas candles, Christmas trees, Santa Claus, traditions, bucketfuls of Christmas food, hours spent slaving in the kitchen, relaxing with the family, the pressure of expectations, stress, and an empty...
New experiment on anchoring and alcohol consumption
Young people’s excessive consumption of alcohol is an issue frequently debated in many societies. The Danish Health Authority recommends that women drink less than 7 units a week and men drink less than 14 units a week. But do young people even know what a unit is?...
Could A Nudge Improve Safety At Railway Platforms?
What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would likely counter the accidents by means of automatic doors, only granting access when the...
Action Choreography Pt. 2: How We Got The World’s Largest Aircraft To Take Off On Time
The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action choreography to make the boarding procedure more effective, so Emirates could get the world’s...
Action Choreography Pt. 1: The Reason Why You Should Know The Term Action Choreography
What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the principle of behavioural architecture that binds these three things together, we first have to...
