inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
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Puzzles & Pieces
Curious minds welcome.
Puzzles & Pieces is where we share questions, thought pieces, and academic wonderings from the edges of Behavioural Insights. If you’re interested in how ideas take shape before they become frameworks or interventions – this is where we think out loud.
Theory of Planned Behaviour, or Theory of Plain Illusion?
Puzzle: Why does presenting the Theory of Planned Behaviour (TPB) as part of Behavioural Insights reveal that you missed the behavioural turn? The Theory of Planned Behaviour has shaped decades of behavioural research and intervention design. But what if it rests on a fundamental illusion? In this piece, Pelle Guldborg Hansen takes a critical look at the theory’s core assumptions – and ask whether intentions are as solid as they seem.
the applied behavioural science centre
Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
Unit Bias is Not a Silver Bullet for Nudging Alcohol Consumption
Can reduced serving sizes help lower alcohol consumption? This time, we carried out a randomised controlled field experiment in a student bar in Copenhagen to examine whether reducing the serving size of beer would lead to a lower overall intake. At iNudgeyou, we take pride in designing rigorous field experiments that test behavioural interventions in the real world.
Nudging Towards Cleaner Hands: Insights from a Hospital Visitor Experiment
Unveil the astonishing journey of transforming hand sanitation compliance from a mere 0.43% to an impressive 19.66% among hospital visitors. Dive into the groundbreaking field experiment that revolutionised behaviour with simple changes – a story bound to captivate!
Nudging Towards Sustainable Choices: the Power of Default Options
Discover how a simple tweak in default settings revolutionized food choices, leading to a staggering 87% uptake in vegetarian options among conference participants. Dive into the fascinating field experiment conducted by the iNudgeyou team, featured in the Journal of Public Health, revealing the power of benign interventions to shape behaviour.
Nudging Towards Healthier Eating: Insights from an Experiment on Unit-Bias & Convenience
Who decides what you eat? In a field experiment, we tested the combined effects of unit bias and the convenience principle during a classic coffee break. Research shows that subtle, often unnoticed aspects of our food environment can significantly influence how much we consume, often without us realizing it.
The Unreliability of Self-Reported Survey Data: Insights from an Experiment on COVID-19 Hygiene Behaviours
Uncover the revealing insights from our study on the accuracy of self-reported data and routine behaviours. Explore how subtle adjustments in survey design shed light on the reliability of information crucial for decision-making.
the applied behavioural science centre
BI Blog
From the field and from our desks.
Over the years, we’ve written about experiments – our own and others’ – as well as theoretical reflections and curious observations about human behaviour. This is a selection of blog posts spanning practice, theory, and the occasional behavioural oddity.
5 tips + 1 bonus tip to make your Valentine’s date one to remember
It's Valentine’s Day, which is the perfect excuse for you to invite the cute guy, or girl, from the marketing department out on a date. “Oh yes, right you are - what a brilliant idea”, you might think to yourself and decide to turn that idea into reality....
Nudging healthy and sustainable food choices
In recent years, it has been increasingly recognized that food choices are not only central to health, but also to global sustainability. In particular, production and consumption of meat have been linked to dying prematurely, as well as proven to be a...
Applying Behavioural Science to ensure stairway safety – A closer look at fall prevention and occupational stairway behaviour
According to the World Health Organisation, the most common cause of unintentional injury deaths is, not surprisingly, due to traffic accidents. The second most common cause is, however, very surprisingly, injuries related to falling [1]. Moreover,...
5 tips to make your Valentine’s date one to remember
It's Valentine’s Day, which is the perfect excuse for you to invite the cute guy, or girl, from the marketing department out on a date.“Oh yes, right you are - what a brilliant idea”, you might think to yourself and decide to turn that idea into reality....
6 Nudges to Reduce Interruptions at the Workplace
An increasing number of workers experience noise and interruptions as the primary source of frustration at work. Not only does noise and interruptions harm productivity, but may also lead to unnecessary errors, working overtime and stress [1]. In this blog post, we...
