inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
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Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
Action Choreography Pt. 1: The Reason Why You Should Know The Term Action Choreography
What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the principle of behavioural architecture that binds these three things together, we first have to...
New Experiment: Just A Simple Trick Can Nudge You To Eat Healthier
Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake. Many of us are struggling to stay on the narrow path of healthy choices. At work, at...
We Nudged Danish Companies To Report Their Tax Returns On Time In 2016
In the last 6 years iNudgeyou has worked with agencies and ministries to integrate nudging in communication and treatment procedures, in order to lighten the administrative burden for all the involved parties. In 2016 the Danish tax agency SKAT asked us if we wanted...
Mobile Payment Methods – Too Convenient for Your Own Good?
Convenience in payment methods is being pushed as a major user advantage, but is it? How convenient payment methods trade long term finances for short term comfort. Last week the New York Times published an article comparing chip cards to what is known as “mobile...
Nudging Hospital Visitors’ Hand Hygiene Compliance
Hospital-acquired-infections (HAI’s) are a costly affair to patients and society as a whole. Acquiring a hospital infection creates additional suffering for the patient and it may at worst lead to death [1]. Prolonged hospitalisation due to HAI’s also represents a...
