by iNudgeyou | May 30, 2016 | English post
Convenience in payment methods is being pushed as a major user advantage, but is it? How convenient payment methods trade long term finances for short term comfort. Last week the New York Times published an article comparing chip cards to what is known as “mobile...
by iNudgeyou | Apr 16, 2016 | English post
Hospital-acquired-infections (HAI’s) are a costly affair to patients and society as a whole. Acquiring a hospital infection creates additional suffering for the patient and it may at worst lead to death [1]. Prolonged hospitalisation due to HAI’s also represents a...
by iNudgeyou | Feb 1, 2016 | English post
The Challenge As in many other countries around the world Denmark a few years ago (2007) banned indoor smoking from workplaces, restaurants and other contexts potentially exposing others to second hand smoking. While the law has been a huge success in changing...
by iNudgeyou | Jan 8, 2016 | English post
This summer the debate once again raged in Denmark on what, if any, responsibility retail business has with regards to the increasingly unhealthy dietary habits of consumers. Like in other countries, a main area of public disagreement has been whether we as consumers...
by iNudgeyou | Mar 24, 2015 | English post
Not unlike potential organ donors, business employees showed a higher response rate when prompted to make a choice about their registry status. Why did a simple pop-up window have a substantial effect? The most famous prompt in the nudge literature is possibly that...
by iNudgeyou | Mar 24, 2015 | English post
When we tested a bunch of Danish CEOs on whiskey pricing, the real question was whether they could resist the so-called anchoring bias. So, how well did they do? Typically in a field experiment, our aim at iNudgeYou is to observe and map the behaviors of regular...
