inudgeyou – THE APPLIED BEHAVIOURAL SCIENCE CENTRE
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Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
Do Prescriptions Work Better Than Proscriptions?
The Challenge As in many other countries around the world Denmark a few years ago (2007) banned indoor smoking from workplaces, restaurants and other contexts potentially exposing others to second hand smoking. While the law has been a huge success in changing...
Do Supermarkets Really Nudge Us To Eat Unhealthily?
This summer the debate once again raged in Denmark on what, if any, responsibility retail business has with regards to the increasingly unhealthy dietary habits of consumers. Like in other countries, a main area of public disagreement has been whether we as consumers...
Danish Businesses Nudged To Update Their Data With A Pop-Up Window
Not unlike potential organ donors, business employees showed a higher response rate when prompted to make a choice about their registry status. Why did a simple pop-up window have a substantial effect? The most famous prompt in the nudge literature is possibly that...
Even Danish CEOs Can Fall Prey To Judgment Error
When we tested a bunch of Danish CEOs on whiskey pricing, the real question was whether they could resist the so-called anchoring bias. So, how well did they do? Typically in a field experiment, our aim at iNudgeYou is to observe and map the behaviors of regular...
Voting Behavior: Nudging Citizens To The Polls
Low voter turnout is a democratic problem that may be fixed with help from behavioral science. Here are a few insightful nudges that has proven to work. Last week the elections for the European Parliament was carried out in all countries. Though some considerations...
