THE INUDGEYOU BLOG
The newest insights in Nudging and Applied Behavioural Sciences
The WaterGuide Saves Energy With A Smile(y)
We are pleased to come across a Danish invention that implements ideas from nudging into a fun tool for saving energy at home. It is called WaterGuide and is a perfect example on how you can nudge yourself to spending less energy while having fun.The invention is an...
The ‘Big Gulp Ban’ – a nudge or not?
– Pelle Guldborg Hansen, Ph.d. ORIGINALLY PUBLISHED ONLINE: 2012. SLIGHTLY REVISED: OCTOBER 2022 Introduction In the summer of 2012 New York mayor Michael Bloomberg suggested banning the sale of super-sized sodas and other sugary drinks more than 16 ounces at...
Bad Nudging At The Toilet
I’ve always found toilets to be fascinating. While the public square is the paradigm example of a public space – the architectural principle for auto-generating common knowledge and thus of crucial social and political importance – toilets are the paradigm example of...
Nudge Theory 3: Concerns Answered
New Possibilities Means New WorriesWhen Thaler and Sunstein coined the term “nudge” in 2008, the reception of this new approach to public policy seemed to have created a divide. Today, there is excitement about the possibilities of such an approach; indeed, some...
Century Old Battle Between Men And Women: Solved!
The Battle Of The BathroomSince forever couples have fought a battle over which norm to prevail in the bathroom: toilet seat up, or down?Of course, it was never a real battle. After all, women across the world won as soon as they realized the power of framing it as a...
