THE INUDGEYOU BLOG
The newest insights in Nudging and Applied Behavioural Sciences
7 Nudges To Avoid Adult Binge Drinking At X-mas
Christmas – a time of happiness and joy, surrounded by family. The kids are playing in the snow outside. The grown ups are binge drinking at the dinner table.X-mas adult binge drinkingYes, you heard me right. “Binge drinking”: the act of drinking alcohol with the...
Health Design Nudge: The Apple Nudge
During a stressful day the urge for cake, chocolate and sweets emerges. What to do? Chocolate may increase productivity but you want to eat fruit as snack. How To Prompt Fruit Consumption? In our daily collaboration with organizations, businesses and public...
Green Nudge: The Classic Social Comparison Experiment By Opower
Social comparison has the ability to influence behavior – also when it comes to electricity consumption. Here is the story behind a green nudge with large impact. Climate Change Solutions Needed We live in a world, where climate change is of increasingly concern. A...
Videos from Nudge Design Camp 2012
The Nudge Design Camp was on at Kolding School of Design, Denmark Oktober 29th to November 9th, 2012. It attracted talented international students as well as series of international speakers.The Nudge Design Camp 2012The Nudge Design Camp was held at Kolding School of...
A Calorie Nudge For Vending Machines
Sugar intake is being linked to obesity and cancer rates. Soft-drink companies now considers nudging calorie intake by providing information on the amount of calories contained in drinks in their vending machines.Pressure On Soft-DrinksLately in the USA and elsewhere,...
