by iNudgeyou | Apr 21, 2017 | English post
The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action choreography to make the boarding procedure more effective, so Emirates could get the world’s...
by Pelle Guldborg Hansen | Apr 21, 2017 | English post
What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the principle of behavioural architecture that binds these three things together, we first have to...
by Pelle Guldborg Hansen | Apr 19, 2017 | English post
Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake. Many of us are struggling to stay on the narrow path of healthy choices. At work, at...
by Pelle Guldborg Hansen | Apr 6, 2017 | English post
In the last 6 years iNudgeyou has worked with agencies and ministries to integrate nudging in communication and treatment procedures, in order to lighten the administrative burden for all the involved parties. In 2016 the Danish tax agency SKAT asked us if we wanted...
by iNudgeyou | May 30, 2016 | English post
Convenience in payment methods is being pushed as a major user advantage, but is it? How convenient payment methods trade long term finances for short term comfort. Last week the New York Times published an article comparing chip cards to what is known as “mobile...
by iNudgeyou | Apr 16, 2016 | English post
Hospital-acquired-infections (HAI’s) are a costly affair to patients and society as a whole. Acquiring a hospital infection creates additional suffering for the patient and it may at worst lead to death [1]. Prolonged hospitalisation due to HAI’s also represents a...
by iNudgeyou | Feb 1, 2016 | English post
The Challenge As in many other countries around the world Denmark a few years ago (2007) banned indoor smoking from workplaces, restaurants and other contexts potentially exposing others to second hand smoking. While the law has been a huge success in changing...
