by iNudgeyou | Jun 26, 2012 | English post
Homo sapiens is above everything else a social animal. Not just in the sense that humans care about each other. We also orientate, evaluate and compare ourselves in the context of other people.In order to do this however, we first need to understand what other people...
by iNudgeyou | May 3, 2012 | English post
Nudge Theory Nudge theory comprises a truly hybrid approach to influencing human behavior, rooted in the disciplines of Behavioral Economics, Psychology and Political Theory. In this post we want to take a short look at how the brain works and how the way we process...
by iNudgeyou | Apr 12, 2012 | English post
Sorting Things Out We have a natural inclination to categorize and sort things. We find it psychologically gratifying to take “the-odd-one-out” and make things fit. There are good evolutionary reasons for this. It’s these basic cognitive operations that allow us to...
by iNudgeyou | Apr 5, 2012 | English post
Green man walk, Red man STOP! – but the red man not only stops you from walking, he also prevents you from thinking of much else than when the lights turn green again. Faced with the uncertainty, we all know how impatience starts to build up threatening to turn us...
by iNudgeyou | Feb 20, 2012 | English post
Recently Richard Thaler featured with the Op. ed. in the New York Times: Making Good Citizenship Fun. In this he mentions the Piano Stairs of Volkswagen sponsored Fun Theory as a prominent example of how government may include positive reinforcement as an effective...
