by iNudgeyou | Dec 11, 2017 | English post, Uncategorized
Young people’s excessive consumption of alcohol is an issue frequently debated in many societies. The Danish Health Authority recommends that women drink less than 7 units a week and men drink less than 14 units a week. But do young people even know what a unit is?...
by iNudgeyou | Jun 28, 2017 | English post
What would you do, if somebody asked you to develop a solution that prevents people from falling down onto the railway tracks – and where would you even start? Most people would likely counter the accidents by means of automatic doors, only granting access when the...
by iNudgeyou | Apr 21, 2017 | English post
The design of the new “Terminal C” in Copenhagen Airport built on scientific studies of passenger behaviour. This blogpost gives an introduction to how we applied action choreography to make the boarding procedure more effective, so Emirates could get the world’s...
by Pelle Guldborg Hansen | Apr 21, 2017 | English post
What do a ballet, a syringe box in hospitals and the security check in Copenhagen Airport have in common? Not much, you might think. But that is not true. To understand the principle of behavioural architecture that binds these three things together, we first have to...
by Pelle Guldborg Hansen | Apr 19, 2017 | English post
Do you decide what you eat yourself? By using one simple trick we changed a classic buffet break. The result: more people ate more apples; less people ate a whole piece of cake. Many of us are struggling to stay on the narrow path of healthy choices. At work, at...
by Pelle Guldborg Hansen | Apr 6, 2017 | English post
In the last 6 years iNudgeyou has worked with agencies and ministries to integrate nudging in communication and treatment procedures, in order to lighten the administrative burden for all the involved parties. In 2016 the Danish tax agency SKAT asked us if we wanted...
