by iNudgeyou | Aug 19, 2013 | English post
Background One of three operational objectives of the UK’s Financial Conduct Authority (FCA) is to secure protection for consumers and a part of this is making sure consumers receive redress following the mis-selling of financial products. In pursuit of this goal the...
by Pelle Guldborg Hansen | Mar 30, 2013 | English post
By merely substituting larger plates (27cm) with smaller plates (24cm) at a lunch serving 500 CEO’s we reduced food waste by 26%. Nudging 500 CEO’s In The Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...
by Pelle Guldborg Hansen | Mar 5, 2013 | English post
People struggle to save enough for retirement, but a redesign of the pension plan can help. “Save More Tomorrow” is the classic financial nudge. Saving For Retirement Is Important Medical and socieconomic advances are rapidly extending our expected lifetime. This is...
by Pelle Guldborg Hansen | Feb 11, 2013 | English post
By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%. Nudging 500 CEO’s in the Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...
by Pelle Guldborg Hansen | Dec 21, 2012 | English post
Christmas – a time of happiness and joy, surrounded by family. The kids are playing in the snow outside. The grown ups are binge drinking at the dinner table.X-mas adult binge drinkingYes, you heard me right. “Binge drinking”: the act of drinking alcohol with the...
