Can reduced serving sizes help lower alcohol consumption? This time, we carried out a randomised controlled field experiment in a student bar in Copenhagen to examine whether reducing the serving size of beer would lead to a lower overall intake. At iNudgeyou, we take pride in designing rigorous field experiments that test behavioural interventions in the real world.

Unveil the astonishing journey of transforming hand sanitation compliance from a mere 0.43% to an impressive 19.66% among hospital visitors. Dive into the groundbreaking field experiment that revolutionised behaviour with simple changes – a story bound to captivate!

Discover how a simple tweak in default settings revolutionized food choices, leading to a staggering 87% uptake in vegetarian options among conference participants. Dive into the fascinating field experiment conducted by the iNudgeyou team, featured in the Journal of Public Health, revealing the power of benign interventions to shape behaviour.

Who decides what you eat? In a field experiment, we tested the combined effects of unit bias and the convenience principle during a classic coffee break. Research shows that subtle, often unnoticed aspects of our food environment can significantly influence how much we consume, often without us realizing it

Uncover the revealing insights from our study on the accuracy of self-reported data and routine behaviours. Explore how subtle adjustments in survey design shed light on the reliability of information crucial for decision-making.