THE INUDGEYOU BLOG

The newest insights in Nudging and Applied Behavioural Sciences

Nudging By The Letter

Nudging By The Letter

Background One of three operational objectives of the UK’s Financial Conduct Authority (FCA) is to secure protection for consumers and a part of this is making sure consumers receive redress following the mis-selling of financial products. In pursuit of this goal the...

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Nudge-Experiment: How To Reduce Food Waste Among CEOs

Nudge-Experiment: How To Reduce Food Waste Among CEOs

By merely substituting larger plates (27cm) with smaller plates (24cm) at a lunch serving 500 CEO’s we reduced food waste by 26%. Nudging 500 CEO’s In The Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...

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iNudgeyou Does Health Nudge Experiment On Buffet Arrangement

iNudgeyou Does Health Nudge Experiment On Buffet Arrangement

By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%. Nudging 500 CEO’s in the Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...

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