THE INUDGEYOU BLOG
The newest insights in Nudging and Applied Behavioural Sciences
Out Of Sight, Out Of Mind: The Invisible Price Of Electricity
Electricity is invisible, costly and often relies on finite resources. This post discusses three nudges making electricity consumption comprehensible and visible. With the rising economic, strategic, and environmental costs of our continued energy consumption rates...
Nudging By The Letter
Background One of three operational objectives of the UK’s Financial Conduct Authority (FCA) is to secure protection for consumers and a part of this is making sure consumers receive redress following the mis-selling of financial products. In pursuit of this goal the...
Nudge-Experiment: How To Reduce Food Waste Among CEOs
By merely substituting larger plates (27cm) with smaller plates (24cm) at a lunch serving 500 CEO’s we reduced food waste by 26%. Nudging 500 CEO’s In The Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...
Financial Nudge: The Classic Example Of “Save More Tomorrow”
People struggle to save enough for retirement, but a redesign of the pension plan can help. “Save More Tomorrow” is the classic financial nudge. Saving For Retirement Is Important Medical and socieconomic advances are rapidly extending our expected lifetime. This is...
iNudgeyou Does Health Nudge Experiment On Buffet Arrangement
By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%. Nudging 500 CEO’s in the Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...
