THE INUDGEYOU BLOG

The newest insights in Nudging and Applied Behavioural Sciences

The WaterGuide Saves Energy With A Smile(y)

The WaterGuide Saves Energy With A Smile(y)

We are pleased to come across a Danish invention that implements ideas from nudging into a fun tool for saving energy at home. It is called WaterGuide and is a perfect example on how you can nudge yourself to spending less energy while having fun.The invention is an...

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The ‘Big Gulp Ban’  – a nudge or not?

The ‘Big Gulp Ban’ – a nudge or not?

  – Pelle Guldborg Hansen, Ph.d. ORIGINALLY PUBLISHED ONLINE: 2012. SLIGHTLY REVISED: OCTOBER 2022 Introduction  In the summer of 2012 New York mayor Michael Bloomberg suggested banning the sale of super-sized sodas and other sugary drinks more than 16 ounces at...

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Bad Nudging At The Toilet

Bad Nudging At The Toilet

I’ve always found toilets to be fascinating. While the public square is the paradigm example of a public space – the architectural principle for auto-generating common knowledge and thus of crucial social and political importance – toilets are the paradigm example of...

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Nudge Theory 3: Concerns Answered

Nudge Theory 3: Concerns Answered

New Possibilities Means New WorriesWhen Thaler and Sunstein coined the term “nudge” in 2008, the reception of this new approach to public policy seemed to have created a divide. Today, there is excitement about the possibilities of such an approach; indeed, some...

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Century Old Battle Between Men And Women: Solved!

Century Old Battle Between Men And Women: Solved!

The Battle Of The BathroomSince forever couples have fought a battle over which norm to prevail in the bathroom: toilet seat up, or down?Of course, it was never a real battle. After all, women across the world won as soon as they realized the power of framing it as a...

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