by iNudgeyou | Oct 18, 2013 | English post
An Introductory Example The Danish mortgage bank BRF-kredit has found success in getting through to customers who are having trouble with their economy. When the letters start to pile up, debtors tend to develop a certain fear of window envelopes. BRF’s tactics...
by iNudgeyou | Sep 23, 2013 | English post
When trying to nudge behavior, you have to consider who it is you are talking to. Otherwise, some nudges may easily become nags.Nudging is increasingly being viewed as an effective policy tool to combat a range of issues like climate change and the obesity...
by iNudgeyou | Sep 3, 2013 | English post
Electricity is invisible, costly and often relies on finite resources. This post discusses three nudges making electricity consumption comprehensible and visible. With the rising economic, strategic, and environmental costs of our continued energy consumption rates...
by iNudgeyou | Aug 19, 2013 | English post
Background One of three operational objectives of the UK’s Financial Conduct Authority (FCA) is to secure protection for consumers and a part of this is making sure consumers receive redress following the mis-selling of financial products. In pursuit of this goal the...
by Pelle Guldborg Hansen | Mar 30, 2013 | English post
By merely substituting larger plates (27cm) with smaller plates (24cm) at a lunch serving 500 CEO’s we reduced food waste by 26%. Nudging 500 CEO’s In The Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...
by Pelle Guldborg Hansen | Mar 5, 2013 | English post
People struggle to save enough for retirement, but a redesign of the pension plan can help. “Save More Tomorrow” is the classic financial nudge. Saving For Retirement Is Important Medical and socieconomic advances are rapidly extending our expected lifetime. This is...
by Pelle Guldborg Hansen | Feb 11, 2013 | English post
By simply re-arranging the buffet serving 500 CEO’s we increased the intake of fruit by 84% and cut the intake of brownies by 30%. Nudging 500 CEO’s in the Opera The Danish Executive Summit is a prestigious yearly event for Danish CEO’s. This year more than 500...
